Be In The Know Blog

B2B Basics - Build Trust and Boost Customer Retention

Posted by Jenny Sutton on March 11, 2019 at 11:35 AM

Are you getting ready to launch a new product, or have you recently launched a new offering? If you take a closer look at who's buying, you’ll probably notice that your current customers and clients are your top spenders. 

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Topics: Marketing Strategy, customer journey, B2B, Customer Retention

2018 Holiday Shopping: 3 Fast Tips for Businesses Marketing Online

Posted by Allie Farnen on December 3, 2018 at 12:38 PM

Ready or not, the 2018 holiday shopping season is well underway. With online sales projected to reach $123.39 billion this year, according to eMarketer, there are plenty of opportunities to grow your revenue and achieve your annual goals.

However, as a marketer, keeping up with ever-evolving consumer trends can be dizzying — especially during holiday crunch time when you and your team are at your busiest. To help make sure you enjoy a sizable piece of this holiday season's consumer spending, here are three things you can do right now.

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Topics: Seasonal Marketing, customer journey

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