Be In The Know Blog

Time Spent with Media in 2019

Posted by Jesse McCambridge on June 20, 2019 at 2:35 PM

How does your current media investment match with where consumers spend their time? Consumers make decisions every day about what products and services to buy. Check out our Infographic from the latest eMarketer report on “Time Spent with Media in 2019.” You can view the full report here.

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Topics: Digital Marketing Strategy, customer journey, traditional media

B2B Basics - Build Trust and Boost Customer Retention

Posted by Jenny Sutton on March 11, 2019 at 11:35 AM

Are you getting ready to launch a new product, or have you recently launched a new offering? If you take a closer look at who's buying, you’ll probably notice that your current customers and clients are your top spenders. 

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Topics: Marketing Strategy, customer journey, B2B, Customer Retention

2018 Holiday Shopping: 3 Fast Tips for Businesses Marketing Online

Posted by Allie Farnen on December 3, 2018 at 12:38 PM

Ready or not, the 2018 holiday shopping season is well underway. With online sales projected to reach $123.39 billion this year, according to eMarketer, there are plenty of opportunities to grow your revenue and achieve your annual goals.

However, as a marketer, keeping up with ever-evolving consumer trends can be dizzying — especially during holiday crunch time when you and your team are at your busiest. To help make sure you enjoy a sizable piece of this holiday season's consumer spending, here are three things you can do right now.

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Topics: Seasonal Marketing, customer journey

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