Great content is crucial to successful digital marketing, but content alone can't take your business to the top.
Fifteen years ago it may have been enough, but today's online landscape is so saturated that it's all but impossible for content to rise on its own. Great content doesn't naturally find an audience — it requires assistance. Driving strong content ROI requires a distribution strategy to deliver your content to a relevant online audience.
Too many brands overlook the importance of distribution, and their marketing ROI suffers as a result. If this describes your business, take a step back and examine what you're doing to set your content up for success.