"Try For Free."
These are only just a few words. But they have power. The way this microcopy is handled across your digital marketing campaigns makes all the difference in whether or not someone clicks a call-to-action (CTA). Without it, user experience (UX) plummets. Boredom sets in. People leave the site. And you're stuck looking at stats that tell you your marketing skills need serious work. While there are a lot of important metrics to make sure that your campaign is as effective as possible, no one wants to report back on a low click-through rate.
Does your CTA have a low click-through rate (CTR)? Are you looking to create an irresistible CTA that users can't help but click? You don't have to be a skilled copywriter to create a click-worthy CTA. You just have to know what makes people click.
Here are 5 actionable ways to get users to click your CTAs: