Be In The Know Blog

5 Actionable Ways to Create a Click-Worthy CTA

Posted by Jennifer Dragon on March 18, 2019 at 11:49 AM

"Get Started."

"Try For Free."

These are only just a few words. But they have power. The way this microcopy is handled across your digital marketing campaigns makes all the difference in whether or not someone clicks a call-to-action (CTA). Without it, user experience (UX) plummets. Boredom sets in. People leave the site. And you're stuck looking at stats that tell you your marketing skills need serious work.  While there are a lot of important metrics to make sure that your campaign is as effective as possible, no one wants to report back on a low click-through rate.

Does your CTA have a low click-through rate (CTR)? Are you looking to create an irresistible CTA that users can't help but click? You don't have to be a skilled copywriter to create a click-worthy CTA. You just have to know what makes people click.

Here are 5 actionable ways to get users to click your CTAs:

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Facebook Watch: What is it?

Posted by Ginger Gatewood on March 13, 2019 at 11:40 AM

After launching in 2004, Facebook quickly became one of the top online destinations for social media. But for many years, the site didn't have a video feature so users would share videos from YouTube or other sites, many of which were competitors of Facebook. That changed in 2017, when they launched Facebook Watch, a day after announcing the new service.

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Topics: facebook, social media, online video, video marketing

B2B Basics - Build Trust and Boost Customer Retention

Posted by Jenny Sutton on March 11, 2019 at 11:35 AM

Are you getting ready to launch a new product, or have you recently launched a new offering? If you take a closer look at who's buying, you’ll probably notice that your current customers and clients are your top spenders. 

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Topics: Marketing Strategy, customer journey, B2B, Customer Retention

How Google My Business Rankings Work (and 5 Ways to Leverage Yours)

Posted by Ashley Rios on March 7, 2019 at 11:30 AM

Almost two-thirds of smartphone users are more inclined to make a purchase from businesses that customize location information. Businesses that optimize their local search presences are primed to convert searchers into sales.  

To improve the odds of appearing in local searches, businesses should take full advantage of their Google My Business (GMB) page. When searching locally, Google will display GMB pages before more traditional website links. For example, search for "Chinese restaurant" on your smartphone. Google will display the GMB pages of restaurants that fit that description in the Maps results at the top of your screen. As a business owner, you can leverage your GMB profile to improve your local search visibility and increase potential customers.

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Topics: small business, local business, geo-targeting, location data, Google Analytics

How Voice Search Will Impact Your Digital Marketing Trajectory in 2019

Posted by Joe Weir on March 5, 2019 at 10:07 AM

Digital marketing is now one of the most essential tools in marketer's lives. The marvel of its size is increasing every day as more marketers realize the importance of digital within their marketing plans. eMarketer’s recent report on US ad spending revealed the numbers that back what most marketers already know: digital marketing are on the rise. In fact, 54% of all advertising in the US is allocated to digital marketing services.

There are many digital marketing tools used today, and voice search is one of the hottest trends. According to eMarketer, 91.0 million people, or 27.6% of the US population, will use a voice assistant via any device at least once per month in 2018.

Below are the top ways through which voice search can impact your digital marketing this year.

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Topics: Digital Marketing Strategy, digital advertising, Voice Search

Five Questions You Should Ask an SEM Partner

Posted by Ashley Rios on February 28, 2019 at 9:45 AM

Can your potential customers easily find you online? According to Forbes, 74 percent of internet users are performing local searches and 61 percent of those searches result in a purchase. Regardless of what business sector you are in, search engine marketing (SEM) plays a key role in getting new customers. In fact, 85 percent of retailers say that SEM is the "most effective customer acquisition tactic." While search engine optimization (SEO) is all about organically growing your web traffic, SEM involves paying to list your business in relevant search results. If your SEM strategy isn't effective, you're losing customers and money. You can reverse that trend by finding the right SEM partner to help you reap the benefits of SEM. Here are five questions to help you choose one that's right for your business. 

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Topics: Digital Marketing Strategy

Which Is the Best Online Advertising Strategy: PPC or Social Media?

Posted by Pete Stafford on February 26, 2019 at 3:53 PM

Today, marketers are forced to navigate more advertising platforms than ever before and deciding where to allocate budget has become increasingly challenging. However, the success of your online advertising strategy relies on your ability to choose wisely.

Two of the most common types of online advertising are pay-per-click (PPC) advertising and social media advertising. To help you make the most of your budget, we're going to delve into the benefits of each strategy.

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Topics: digital advertising, social media, targeted display advertising, ppc

All About Instagram Stories

Posted by Ginger Gatewood on February 20, 2019 at 2:15 PM

If you're an avid Instagram user, you've definitely noticed the Instagram Stories feature at the top of your newsfeed whenever you open the app. This feature allows users to share multiple moments from their lives via a slideshow format that includes photo and/or video content. The birth of Instagram Stories came from the popularity of user’s wanting to share moments, but not necessarily wanting to share them forever. Poof! They disappear after 24 hours. This is clearly a big shift in consumer behavior and a big opportunity for brands. With 500 million+ accounts using Instagram Stories every day, adding this feature to your digital marketing strategy is a no-brainer.  

Business Sense + Instagram Stories

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Topics: digital advertising, social media, visual content, social media images, branding

Attribution and Traditional Marketing: How to Prove Its ROI

Posted by Joseph Naylor on February 18, 2019 at 10:53 AM

Traditional marketing methods like billboards, print ads and TV/radio commercials were used long before digital marketing, but local marketers may struggle with tying traditional marketing spend to customer acquisition. Digital channels like online ads or social media provide convenient and intuitive dashboards with all the information you need to know.

But when you combine the insight of data with the appeal of print and broadcast media, the result can be greater than the sum of their parts.

That's why so many businesses today are using traditional forms of marketing in conjunction with organic, paid and social channels. According to Borrell's 2018 Local Advertiser Survey, most companies are planning to increase spend across the board.

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Topics: Marketing Strategy, ROI, traditional media

How to Tell Marketing Technology Trends From Fads

Posted by Ashley Williams on February 14, 2019 at 9:07 AM

Innovation is a constant where the internet is concerned, and trends come and go on a near-daily basis.

Take Vine, for example. Twitter's social video platform enjoyed a few years of big success before being shut down in January 2017. Although it helped evolve the state of video content online, with its future uncertain and competition fierce, Vine simply couldn't keep its footing. 

It can be hard to separate marketing technology trends from fads, but there are certain criteria that can help you figure out which new technology is worth your time.

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Topics: Digital Marketing Strategy

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