Be In The Know Blog

Audience Targeting on Pinterest

Posted by Apryl Pilolli on December 20, 2018 at 10:17 AM

Pinterest is often overlooked as an advertising platform, but the virtual pinboard has 250 million active monthly users. It is hugely popular for people seeking inspiration for weddings, cooking, fashion, home renovation and more.

Given its widespread use in sparking creativity among users, Pinterest is perfect for promoting new brands, products and ideas.

Lifestyle brands not advertising on the platform are missing opportunities for customer acquisition.

Today we wrap up our Social Audience Targeting series looking at how to best create a social campaign within Pinterest.

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Topics: social media, Social Media Marketing, target audience

Audience Targeting on Twitter

Posted by Apryl Pilolli on December 19, 2018 at 10:27 AM

Twitter has 328 million monthly active users with over 500 million tweets sent each day. It offers a plethora of targeting options that are similar to Facebook's ad platform, but also has the ability to do keyword, event, and TV targeting. In today's Audience Targeting Social series, we're looking at how to capitalize on the enormous activity to capture ROI.

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Topics: social media, Social Media Marketing, target audience

Audience Targeting on LinkedIn

Posted by Apryl Pilolli on December 18, 2018 at 10:26 AM

LinkedIn is the world's largest professional network with 260 million monthly active members and 8 million business pages. This is where B2B companies can shine. The network is designed specifically for business networking and is a great place to advertise business solutions, higher education and recruitment. LinkedIn reports that four out of five of its members drive business decisions.

As we continue in our Social Audience Targeting series, we're sharing the building blocks for LinkedIn social campaigns that can deliver results for your business.

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Topics: social media, Social Media Marketing, target audience

Audience Targeting on Facebook, Instagram and Messenger

Posted by Apryl Pilolli on December 17, 2018 at 11:53 AM

Facebook has more than two billion active users every month Instagram and Messenger each have more than one billion monthly active users. With so many active users across social platforms, it means there is something for everyone. Facebook owns Instagram and Messenger, so the targeting capabilities are very similar, and brands can run fairly seamlessly across both.

However, to truly get traction with your social marketing plan, you'll need to understand how to best leverage the targeting options and ad formats available.

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Topics: social media, Social Media Marketing, target audience

Pics, Memes and GIFs: How Content Images Increase Your Brand Awareness

Posted by Rachel McMullen on December 13, 2018 at 9:54 AM

Most marketers know the difference a little eye candy can make when it comes to winning over their audience, and this difference is clear in higher performance metrics for their campaigns.

According to John Medina, author of "Brain Rules," visual content can support information recall by up to 65 percent three days after the information was delivered. Compare that to text-only information, which offers a recall rate of only 10%. That's Cray!

If you haven't given too much thought to the types of images you use in your marketing, it's time to consider how new forms of content might provide a much-needed boost to your campaign ROI. Here's a look at how to leverage images for the greatest impact and improved brand awareness.

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Topics: Content Marketing, memes, social media images, visual content

The Evolution of Content Marketing: A Brief History

Posted by Pete Stafford on December 11, 2018 at 12:56 PM

Bill Gates wrote an essay titled "Content is King," and wrote, "Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting."

More than 20 years later, much of the online world has changed, but content is still driving the online engine, with social media largely leading the way. Though it's only one piece of the landscape, content marketing has changed significantly in the last several years.

Let's take a quick look through the last two decades to see where content marketing has been, where it is now and, perhaps most importantly, where it's going.

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Topics: Content Marketing

It's the Best Time of Year to Buy a Car: How Can Auto Dealers Stand Out?

Posted by Maddie Thomas on December 6, 2018 at 2:50 PM

As customers prepare to spend holiday bonuses, now's the time to launch your most successful automotive marketing tactics. Why? December is the best time of year to buy a car — and meet year-end sales goals. 

Automotive Consumer Buying Trends

Deloitte's 2018 Global Automotive Consumer Study explored vehicle purchasing behaviors. A top finding was interest in technology, both related to features and the auto buying process. At the forefront are customers asking dealers about alternative powertrains, including electric, hybrid and autonomous, self-driving vehicles.

When shopping for a new ride, the report said customers want to go online to view inventory, compare prices and read reviews, not visit a showroom. And, surprisingly, low prices aren't a driving factor. The customer experience on the dealer website has a significant impact on decision-making, second only to the opinions of friends and family. So, let's make those moments of online engagement incredible.

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Topics: Automotive, Seasonal Marketing

2018 Holiday Shopping: 3 Fast Tips for Businesses Marketing Online

Posted by Allie Farnen on December 3, 2018 at 12:38 PM

Ready or not, the 2018 holiday shopping season is well underway. With online sales projected to reach $123.39 billion this year, according to eMarketer, there are plenty of opportunities to grow your revenue and achieve your annual goals.

However, as a marketer, keeping up with ever-evolving consumer trends can be dizzying — especially during holiday crunch time when you and your team are at your busiest. To help make sure you enjoy a sizable piece of this holiday season's consumer spending, here are three things you can do right now.

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Topics: customer journey, Seasonal Marketing

Are Food Trends (For the Sake of Instagram) the Future of Food and Beverage?

Posted by Allie Farnen on November 30, 2018 at 10:26 AM

Instagram has revolutionized the way the food and beverage industry does marketing and advertising — putting an emphasis not just on creating photo-worthy dishes and food trends, but also on building a following that translates to a loyal customer base.

No one said 'gramming is easy, but the platform and the food trends it inspires are here to stay for the foreseeable future. Why not take advantage? An engaged social media following keeps you top of mind for your audience, but that's not all. Your restaurant becomes visible to second- and even third-degree connections whenever someone likes or comments on a post, helping you reach an exponential number of people with each new follower.

The best benefit of all? Unless you want to run Insta ads, using the platform is totally free. If you're not taking advantage of available networks, you're leaving money on the table.

So, how do you achieve success on Instagram in the age of never-ending food trends? A few expert tips (and a little team effort) can go a long way. Read on, then prepare your camera for some activity.

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Topics: Food & Beverage, Social Media Marketing

What Is Remarketing, and How Does It Work?

Posted by Ashley Williams on November 28, 2018 at 11:37 AM

If you've ever been to a website and then noticed ads for that brand everywhere you go online, you've experienced remarketing. Honestly, who hasn't seen a remarketing ad by now? They are everywhere, and for good reason. Those ads, following you on purpose, are serving an important marketing strategy known as remarketing or sometimes referred to as retargeting.

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Topics: small business, Retargeting and Remarketing

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