Let's reflect. As 2018 comes to a close, we're taking note of how digital display ads have evolved over the last year. Did they live up to our spring predictions, and what's in store for 2019?
According to eMarketer's US Ad Spending 2018 Report, digital ad investments will reach $111.14 billion by the end of December, and in 2019, "digital media will account for 55 percent of total media ad spending." With more than half of most ad budgets spent online, it's worth digging into this metric a little deeper.