There's no denying that video is one of the most powerful types of content brands can create. Not only does video provide the opportunity to share a large amount of information quickly and efficiently, it can also evoke an emotional response and help forge a stronger connection with the audience.
Numbers don't lie. Online video consumption is at an all-time high, and given the prevalence of streaming services and mobile devices that play video, it isn't likely to slow down anytime soon.
Over the next several weeks, we're going to share more about how to engage your audience using video. If you're not convinced it's worth the investment, check out these four data-backed facts about video consumption.