If you're looking for a way to engage potential buyers and drive conversions, video advertising may be your best investment to date. But as a hardworking marketer striving to manage a tight budget, you're probably wondering: Will this trend continue? And is the ROI worth the investment?
As part of our series on video, we've highlighted video consumption trends, along with the growth of over-the-top (OTT) advertising as one of the most effective methods of reaching audiences across multiple devices.
Now, we're going to examine what video ad spend will look like in the near future, what kind of ROI you can expect and a few tips for getting the most from your ad dollars.