Following an over-saturation of the legal field about a decade ago, many firms have struggled to remain competitive in their local markets. With the general public having so many options for legal representation, staying in business as a firm has become a matter of savvy marketing. But what trends should firms be aware of as they build their marketing strategy? How can firms ensure they're ahead of the curve when it comes to earning clients' trust?
We’ve rounded up some of the top marketing trends in the legal industry today. Anticipate these trends' evolution and growth alongside technological innovation and improved marketing education within the legal sphere. You may be surprised by how many opportunities there are for firms to market their services and land clients.