Be In The Know Blog

Ginger Gatewood

Recent Posts

Landing Page Design: 4 Improvements You Can Make Right Now

Posted by Ginger Gatewood on December 9, 2015 at 10:29 AM

You only get one chance to make a first impression, as the old adage goes, and while that doesn't specifically apply to landing page design, it's certainly comparable. If you are running campaigns without optimizing your landing page, your chance to make a good first impression is lost. As a result, consumers may be bouncing at a higher rate.

Though there are many ways to optimize your landing page design, here are some quick fixes you can do right now to reduce bounce and encourage conversions.

Read More

Topics: Website Design & Development, Interactive Design & Creative

The Difference Between Good and Great Banner Ads

Posted by Ginger Gatewood on November 6, 2015 at 3:13 PM

Banner ads are one of the oldest forms of advertising online (circa 1994), but time hasn't rendered them ineffective. MediaPost notes that 80 percent of brands in a recent HubSpot survey still use banner ads to showcase themselves to their target audience. This time-tested marketing channel remains a staple of monetized strategies online.

Because of that long track record, the makings of good banner ads are well understood, but truly great banner ads are a more rare find. Even a relative newcomer to online marketing can find a simple road map for building banner ads with a modest degree of success. But ROI, conversion rates and other performance metrics are constantly coming under the microscope and being compared to performance seen in social media, content marketing and other emerging digital campaigns.

Read More

Topics: Premium Display and Banner Ads

Stay Connected

Subscribe to Email Updates

Posts by Topic

Free Resources

Click here to visit our archive of free eBooks and White Papers