You've developed a hot product and the compelling creative assets to promote it. Now you turn to Facebook to tell the world. But your post only gets seen by 15 people. You put some of the campaign's advertising budget into a Facebook ad, and still, crickets. What went wrong?
The way you're using the Facebook ads feature or the way you're creating social media content — or both — could be to blame.
Using Facebook Ads More Effectively
If you comb through the advice at the Facebook Help Center, you'll discover that using the platform's ad feature isn't an automated process. Parameters for each post should be carefully considered based on the post content and intended audience.