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Chip Beale

Recent Posts

Content Marketing for Recruitment: Why It Can Work for Your Business

Posted by Chip Beale on January 18, 2019 at 9:25 AM

In 2019, most businesses are use some form of content marketing to attract and maintain customers. However, with unemployment at record lows and employers needing to target passive job seekers to fill roles, content marketing is playing in a whole new arena: Recruitment.

More Than Just a Job

Whether someone is actively seeking a new job or simply open to change, people want to know much more about a potential future employer than just what is in the job posting. They want to know what the company stands for and what role they can play in that success. They're envisioning a potential futures for themselves, and looking for a company that aligns with their values. According to CNBC, 86 percent of millennials would consider taking a pay cut to work for a company that shares their values.

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Topics: Content Marketing, job search

5 Off-Season Marketing Strategy Ideas to Drive Massive Engagement

Posted by Chip Beale on October 24, 2018 at 11:14 AM

Whether you're marketing for a seasonal business or a year-round venture that's hit an inexplicable slump, facing the end of your peak selling season can feel disappointing. After months of high-volume leads and successful seasonal campaigns, losing momentum is disheartening.

While seasonal downtrends may seem like an inevitable part of business, they can actually become one of the most valuable times of the year. Here are five off-season marketing strategy ideas to help you keep existing customers engaged and grow your business.

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Topics: Marketing Strategy, Digital Marketing Strategy, Seasonal Marketing

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