Innovation is a constant where the internet is concerned, and trends come and go on a near-daily basis.
Take Vine, for example. Twitter's social video platform enjoyed a few years of big success before being shut down in January 2017. Although it helped evolve the state of video content online, with its future uncertain and competition fierce, Vine simply couldn't keep its footing.
It can be hard to separate marketing technology trends from fads, but there are certain criteria that can help you figure out which new technology is worth your time.