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Ashley Rios & Pete Stafford

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The 5 Best Places to Distribute Your Business Information

Posted by Ashley Rios & Pete Stafford on November 5, 2019 at 1:07 PM

Thriving in the digital landscape requires rethinking traditional business avenues. In the past, finding local customers was primarily attributed to television commercials, radio, and Out-of-Home Advertising (OOH). Today, emerging digital spaces like Facebook and Google have disrupted that advertising status quo.

Consumers have a digital-first mindset. 82% of smartphone shoppers search for businesses "near them" on Google and 50% of those searches lead to a store visit the same day (28% lead to a store visit and a purchase). However, finding ways to incorporate location-based searches into your marketing portfolio isn't always easy. 33% of marketers struggle with figuring out how to use local searches to deliver a relevant message.

What digital platforms should your business have a presence on to take advantage of local searches? How do you deliver a relevant message on those platforms? And how do you manage your business information across all of those digital platforms regularly?

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Topics: digital advertising, small business, social media

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