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Apryl Pilolli

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Local Business Marketing: Why You Need a Mobile Social Strategy

Posted by Apryl Pilolli on November 26, 2018 at 10:07 AM

For those thinking about local business marketing, social media and mobile optimization might not be the first strategies that come to mind, as they're often associated with large corporations.

But marketers who don't think about mobile-first connections may be missing out on an effective way to grow a customer base and build loyalty, according to recent research from Facebook.

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Topics: Social Media Marketing

3 Social Advertising Don'ts You Can't Ignore

Posted by Apryl Pilolli on October 12, 2018 at 11:16 AM

When it comes to the world of advertising, the only constant is change. Wildly successful ads from the 1960s are often laughable by today's standards. But while we poke fun at the old campaigns' massive blocks of text and questionable art choices, modern trends are changing at breakneck speeds — especially when it comes to Facebook advertising.

Here are a few things you'll want to keep in mind to ensure your campaigns are relevant, engaging and drive enough return on ad spend (ROAS) to make your efforts worthwhile.

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Topics: facebook, Social Media Marketing

Facebook Security Breach: What You Need To Know

Posted by Apryl Pilolli on September 28, 2018 at 4:42 PM

Facebook says it recently discovered a security breach affecting nearly 50 million user accounts. This hack is one in a long line of hacks impacting large brands, like Facebook, in the past year.
 
In a blog post, the company says hackers exploited its "View As" feature, which lets people see what their profiles look like to someone else. Facebook says it has taken steps to fix the security problem and alerted law enforcement.
To deal with the issue, Facebook reset some logins, so 90 million people have been logged out and will have to log in again. That includes anyone who has been subject to a "View As" lookup in the past year.
Facebook says it doesn't know who is behind the attacks or where they are based.In a call with reporters on Thursday, Zuckerberg said that the company doesn't know yet if any of the accounts that were hacked were misused.
Facebook has more than 2 billion users worldwide.
Here are 3 tips to increase your account security.
1: Change your password frequently.
2: Use two-factor authentication.
3: Be careful which third party apps you connect directly to your Facebook account.

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Topics: facebook

Competitive Intelligence on Facebook: How It Could Set You Apart

Posted by Apryl Pilolli on August 30, 2018 at 1:19 PM

Gaining competitive intelligence on social media is perhaps the single best way for brands to gauge the industry landscape and cull insights about consumer sentiments, needs and behaviors.

The information you can get from social is instantaneous; you can gain the most up-to-date data and findings. Indeed, Facebook, Twitter, Instagram and the like are treasure troves of valuable competitive insights, so how can businesses use them to their fullest extent?

For starters, Facebook is making competitive intelligence on social a little easier by allowing users to view the ads being run by a page. The move is meant to provide transparency into the social network's ad platform, but it also provides a whole new window for marketers to view ads other businesses are running.

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Topics: Social Media Marketing

Here's Why You Must Change Your Twitter Password

Posted by Apryl Pilolli on May 4, 2018 at 4:37 PM

Twitter is urging its 330 million users to change their passwords after a bug exposed them in plain text. Chief technology officer Parag Agrawal issued a statement Thursday explaining the problem:

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Topics: Social Media Marketing

Your Facebook Data Breach Questions Answered

Posted by Apryl Pilolli on April 13, 2018 at 1:44 PM

After two days and hundreds of questions, Facebook's chief executive officer Mark Zuckerberg survived 10 hours of questioning by Congress.

Facebook's data practices were the official topic of the hearing, prompted by its issues with Cambridge Analytica, a political consultancy that improperly accessed 87 million Facebook users' names, "likes" and other personal information.

Even after all the testimony, however, many Facebook users and businesses still have questions about what the data scandal means, from what to do if an account is affected to what data Facebook has collected about them. Here are answers to some of the Facebook data breach questions below:

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Topics: Social Media Marketing

3 Tips to Scale Your Social Media Marketing Efforts

Posted by Apryl Pilolli on February 27, 2018 at 10:19 AM

The top social media platforms have experienced explosive growth over the past decade, and most show no signs of slowing down. According to projections by Statista, there will be nearly 2.8 billion social media users by 2019 — representing a 211 percent jump from 2010.

But as social platforms grow in popularity and sophistication, so does the challenge for marketers. Not only do you now have to keep up with ever-changing trends and features, you're expected to build a social media marketing strategy that performs successfully across a wide range of channels and consistently engages users — all while retaining your brand's originality and authenticity.

This herculean task often seems impossible, but here's the good news: brands of all sizes are enjoying wild success with a multi-platform social media marketing strategy. Here are three ways you can do the same:

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Topics: Social Media Marketing

3 Tips for Roofing Contractor Marketing on Social Media

Posted by Apryl Pilolli on January 26, 2018 at 11:38 AM

Contracting can be a very hard business to market. For roofing specialists, it can be especially difficult to reach out to customers throughout the year, as roofing isn't something many people have on their minds on a regular basis.

However, with some tried and true techniques, it is possible to see real results from marketing on social media. A simple strategy can help build your business no matter the season! Here are three tips to follow.

1. Post Quality & Valuable Content

Content is key to any online marketing plan, but it's particularly important for those in specialty niches — you need to market yourself in a way that appeals to people who haven't even thought about the need for roof maintenance, repair or replacement. The best way to do this is by creating highly shareable articles, videos and even infographics that can inform customers about different aspects of roofing.

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Topics: Social Media Marketing

Facebook's Algorithm Change: 3 Tips to Maintain a Successful Social Media Strategy

Posted by Apryl Pilolli on January 18, 2018 at 10:39 AM

As you may have heard, Facebook made a big splash in the news last week with Mark Zuckerberg’s announced changes (postnewsroom) to how their algorithm surfaces posts from businesses, brands, and media in their news feed.  

If the news didn’t make it to the top of your feed, Facebook has decided that it will prioritize posts in the News Feed that spark conversations and inspire meaningful interactions between people. These interactions can be any form of engagement, but interactions between people like comments, shares, and messages in addition to posts from friends will be weighted most heavily.

So as you develop your 2018 social strategies here are 3 tips to ensure success for your business on social media.

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Topics: Social Media Marketing

6 Social Media Marketing Mistakes That Kill Engagement

Posted by Apryl Pilolli on December 1, 2017 at 1:53 PM

It's been less than 15 years since Facebook and Twitter were founded, but 69% of the public uses some type of social media according to the Pew Research Center.

Despite its growth in popularity, many brands are struggling to connect with audiences and drive lasting engagement via social media. If you're not seeing the sort of results you'd like from social channels, you're not alone. Fortunately, a few simple tweaks to your current strategy could lead to an uptick in online interactions.

Here are six common social media marketing mistakes that could be hurting your engagement.

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Topics: Social Media Marketing

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