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Allie Farnen

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2018 Holiday Shopping: 3 Fast Tips for Businesses Marketing Online

Posted by Allie Farnen on December 3, 2018 at 12:38 PM

Ready or not, the 2018 holiday shopping season is well underway. With online sales projected to reach $123.39 billion this year, according to eMarketer, there are plenty of opportunities to grow your revenue and achieve your annual goals.

However, as a marketer, keeping up with ever-evolving consumer trends can be dizzying — especially during holiday crunch time when you and your team are at your busiest. To help make sure you enjoy a sizable piece of this holiday season's consumer spending, here are three things you can do right now.

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Topics: customer journey, Seasonal Marketing

Are Food Trends (For the Sake of Instagram) the Future of Food and Beverage?

Posted by Allie Farnen on November 30, 2018 at 10:26 AM

Instagram has revolutionized the way the food and beverage industry does marketing and advertising — putting an emphasis not just on creating photo-worthy dishes and food trends, but also on building a following that translates to a loyal customer base.

No one said 'gramming is easy, but the platform and the food trends it inspires are here to stay for the foreseeable future. Why not take advantage? An engaged social media following keeps you top of mind for your audience, but that's not all. Your restaurant becomes visible to second- and even third-degree connections whenever someone likes or comments on a post, helping you reach an exponential number of people with each new follower.

The best benefit of all? Unless you want to run Insta ads, using the platform is totally free. If you're not taking advantage of available networks, you're leaving money on the table.

So, how do you achieve success on Instagram in the age of never-ending food trends? A few expert tips (and a little team effort) can go a long way. Read on, then prepare your camera for some activity.

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Topics: Food & Beverage, Social Media Marketing

Top Retail Marketing Trends for the 2018 Holiday Season

Posted by Allie Farnen on November 8, 2018 at 10:52 AM

The holiday season is upon us. While many retailers are already prepared, other marketing professionals want to ensure that their holiday plans still align with anticipated trends for the year. After all, in an industry that is constantly changing and evolving, you never know when a new piece of technology or a marketing platform update might throw your plans for a loop.

To put your mind at ease and prepare you for the coming weeks, here are the top three retail marketing trends that will help your brand stand out this holiday season.

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Topics: Seasonal Marketing

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