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Allie Farnen

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How to Find the Right Brand Tone in Three Steps

Posted by Allie Farnen on January 23, 2019 at 9:36 AM

Today, your brand tone doesn't need to follow a strict set of rules. Companies are allowed to have fun with their messaging; precise targeting on social and paid channels means you don't need to appeal to everyone.

Plus, people expect more of a human feel from brands in the digital age. As HubSpot noted, the emotions an ad evokes in viewers can be more influential on purchase intent than the ad content. Some of the most successful advertisers excel at appealing to emotion, whether through humor, utility, beauty or inspirational messages.

Determining the right voice for your brand can be tricky, though, especially if you want to be funny or irreverent. There's a fine line between striking a relatable chord with your audience and alienating them with tone deafness.

Here are some steps that can help you hit the right note with your branding.

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Topics: Social Media Marketing, Content Marketing, social media, branding

Social Media Travel Marketing: 3 Ways to Stand Out

Posted by Allie Farnen on January 16, 2019 at 8:55 AM

Thanks to Facebook and Instagram, you don't have to ask your friends about their vacations anymore. You probably know where they went and stayed, and maybe even what they ate for dinner.

The tie between vacations and the urge to post on social is so strong that, according to a WeSwap study, 29 percent of travelers wouldn't choose a destination if they weren't able to post on social during the trip. The tendency toward posting travel details online presents some interesting opportunities to travel marketers, as long as they can avoid a few pitfalls unique to social media travel marketing.

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Topics: Social Media Marketing, social media

2018 Holiday Shopping: 3 Fast Tips for Businesses Marketing Online

Posted by Allie Farnen on December 3, 2018 at 12:38 PM

Ready or not, the 2018 holiday shopping season is well underway. With online sales projected to reach $123.39 billion this year, according to eMarketer, there are plenty of opportunities to grow your revenue and achieve your annual goals.

However, as a marketer, keeping up with ever-evolving consumer trends can be dizzying — especially during holiday crunch time when you and your team are at your busiest. To help make sure you enjoy a sizable piece of this holiday season's consumer spending, here are three things you can do right now.

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Topics: Seasonal Marketing, customer journey

Are Food Trends (For the Sake of Instagram) the Future of Food and Beverage?

Posted by Allie Farnen on November 30, 2018 at 10:26 AM

Instagram has revolutionized the way the food and beverage industry does marketing and advertising — putting an emphasis not just on creating photo-worthy dishes and food trends, but also on building a following that translates to a loyal customer base.

No one said 'gramming is easy, but the platform and the food trends it inspires are here to stay for the foreseeable future. Why not take advantage? An engaged social media following keeps you top of mind for your audience, but that's not all. Your restaurant becomes visible to second- and even third-degree connections whenever someone likes or comments on a post, helping you reach an exponential number of people with each new follower.

The best benefit of all? Unless you want to run Insta ads, using the platform is totally free. If you're not taking advantage of available networks, you're leaving money on the table.

So, how do you achieve success on Instagram in the age of never-ending food trends? A few expert tips (and a little team effort) can go a long way. Read on, then prepare your camera for some activity.

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Topics: Social Media Marketing, Food & Beverage

Top Retail Marketing Trends for the 2018 Holiday Season

Posted by Allie Farnen on November 8, 2018 at 10:52 AM

The holiday season is upon us. While many retailers are already prepared, other marketing professionals want to ensure that their holiday plans still align with anticipated trends for the year. After all, in an industry that is constantly changing and evolving, you never know when a new piece of technology or a marketing platform update might throw your plans for a loop.

To put your mind at ease and prepare you for the coming weeks, here are the top three retail marketing trends that will help your brand stand out this holiday season.

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Topics: Seasonal Marketing

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