Don't think having a solid content marketing strategy is important to your business? Think again! The phrase "Content is King" is just as valid today as it was when it was first written by Bill Gates in 1996 at the dawn of the Internet age. Businesses that ignore the benefits of strong, high-quality content do so at their own peril. Though content affects your business in many ways, here are the three areas in which having a great content marketing strategy matters most.
Cracking the first page of Google's search results is tough, and if your business isn't using content to boost your Google rankings, it is practically impossible to get to the top spot. Thanks to new search algorithms, creating meaningful content that is relevant to your business and to your customers will help your site's SEO value and help push your business up Google's page rank system.
A solid content marketing strategy is vital to lead generation. In fact, Social Media Today goes so far as to say, "The success of your digital marketing and the future of your business depend on your ability to deliver content that generates leads." Having a strategy in place that delivers high-quality content that can attract consumers to your business is a key component of any comprehensive content marketing strategy. It will increase your online traffic as users find and share content online. Though businesses should avoid giving users too much of a hard sell, content that builds a brand gently and offers real value to readers will go a long way toward generating leads.
Social Media Is Key
Think Facebook and Twitter are just for casual conversations? Think again. Having a social media presence allows businesses to connect with their audience in new and dynamic ways. Posting links to content will certainly drive traffic, but users who "Like" or "Follow" businesses through social media can also ask questions or give business owners instant feedback. This type of interaction is absolutely necessary in today's business climate, and if you aren't taking advantage of it, then you are losing out on both new consumers and a free source of market research.
Establishing an Online Reputation
Even if you don't directly "talk" to your customers online, great content brings a human voice to your business and builds confidence and trust with potential customers. If your business receives any kind of negative attention through a poor review or unsatisfied social media user, a reputation backed by content will help reinforce a positive image in the face of some bad press. Regular content published through a blog can also provide an established platform that consumers can look to for an official response to any negative publicity.
Content marketing is a huge part of any business's online strategy and is a must for businesses looking to increase SEO value, generate leads and manage an online reputation. If you don't have a comprehensive content marketing strategy in place, be sure to make it a top priority moving forward.