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3 Irresistibly Click-Worthy Call to Action Examples of 2016

Posted by Alyson Phillips on January 19, 2017 at 1:03 PM

E-commerce depends on clicks, and these call to action examples (CTAs) have successfully generated not only clicks but conversions. If you're not sure how well your CTAs are converting, you can check your average bounce rate. Bounce happens when visitors leave your website without taking any action or, put another way, without responding to your site's CTAs. According to the research firm Compass, e-commerce businesses average a 57-percent bounce rate, while the best companies perform at 35 percent.

The higher your bounce rate, the more likely it is that your visitor didn't find what they were looking for when they got there. To achieve the hallowed conversion, your site's main function should be to help them find it. In addition to being obvious, however, effective CTAs are enticing. Check out how the following companies made their calls to action irresistible.

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Topics: Website Design & Development

How Website Comparison Can Make for a Better First Impression

Posted by Ashley Rios on January 12, 2017 at 1:35 PM

Popular wisdom states that most people make up their minds about someone within seven seconds of meeting them. And while that might seem extremely short, studies show that when it comes to websites, first impressions come even faster. According to Inc., most consumers form a first impression of a website in just 50 milliseconds. For comparison, the literal blink of an eye ranges between 300 to 400 milliseconds, which makes this statistic even more staggering. So how can you ensure your website is making the right first impression? You may be surprised by what you learn after some simple website comparison. Taking a hard look at what others in your industry are doing (and more importantly, how much success they're generating) can help you inform your own business approach and ensure you're making the best first impression possible.

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Topics: Website Design & Development

Use Website Performance Metrics as Part of a Winning Digital Formula

Posted by Alyson Phillips on December 8, 2016 at 2:02 PM

Emerging digital channels — the rise of social media, the influence of online reviews, the importance of running a blog and publishing content — all seem to demand more than most marketers can afford to give. What's sometimes lost in the shuffle is the enduring value of a good business website.

While you need a variety of digital strategies in place to increase visibility and traffic to that website, there's a lot that simple digital property can do to improve its own value. Website performance metrics aren't only a gauge of your overall digital strategy — they also illustrate the efficacy of your website's offerings and design.

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Topics: Website Design & Development

Don't Let These 3 Marketing Mistakes Haunt You This Season

Posted by Ashley Williams on October 27, 2016 at 10:10 AM

Reaching an online audience is hard. And while marketers may use a number of innovative strategies to seek out that consumer base, it's all too easy to sabotage yourself through simple marketing mistakes.

These mistakes can run the gamut from small oversights to huge blunders, but they all have one thing in common: They can torpedo your marketing campaigns, slashing your ROI and hurting your ability to find relevant consumers who are interested in what your company has to offer.

The list of potential mistakes can run into the dozens, if not the hundreds. But here are three simple mistakes you can correct right away.

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Topics: Search Engine Optimization (SEO), Website Design & Development

3 Landing Page Copy Mistakes Hurting Your Conversions

Posted by Alyson Phillips on October 7, 2016 at 1:09 PM

While marketers spend a lot of time looking at how page layout, button design and font size on a landing page influence conversions, they may be inadvertently ignoring one of the biggest factors that influences consumers — landing page copy. If you've tried everything and are still not meeting conversion goals, it may be time to go back to the basics and take a hard look at your copy. Keep an eye out for these three common mistakes.

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Topics: Website Design & Development

Increase Website Traffic Quickly With These 4 Steps

Posted by Alyson Phillips on June 27, 2016 at 2:04 PM

The vastness of the internet means it's a competitive place to work, especially when you're trying to win over new visitors. Battles to increase website traffic are often hard-won, and the work of attracting a larger audience is never-ending — but that doesn't mean you have to set your sights months down the road to see results. There are some steps you can take to increase website traffic right away. Even if you're already drawing a respectable audience, consider how these strategies might elevate your website's performance and increase your sales opportunities.

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Topics: Paid Search Engine Marketing, Search Engine Optimization (SEO), Website Design & Development, Content Marketing

Four Reasons Your Lead-Generating Website Might Be Struggling

Posted by Alyson Phillips on June 7, 2016 at 10:44 AM

As companies invest more money and resources into their online presence, websites are under more pressure than ever to generate leads that keep the business prominent. Having a website is an important first step, but it's not enough anymore — you have to make sure that site is optimized to accomplish your goals.

For a lead-generating website, there are a number of pitfalls that can ding optimization and inhibit the online property from realizing its potential. Here are four of the biggest problems that can hinder websites in their lead-generation efforts.

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Topics: Website Design & Development

Increasing "Contact Us" Form Conversions: 3 Easy Steps

Posted by Jennifer Dragon on April 14, 2016 at 1:39 PM

As marketers, there are plenty of practical things you can do to increase conversions. Employing responsive design on your website, auditing your SEO techniques and ramping up your content marketing efforts are all good strategies. However, if you're ignoring your "contact us" form, you could be losing consumers right at the conversion finish line. Some experimentation and A/B testing may need to take place, but here are some simple ways for you to start increasing "contact us" form conversions.

1. Take a Look at Page Placement

We know that page design already has a huge impact on conversions as a whole. Graphics placement, banners and navigation all can affect what kind of impression your Web page makes on consumers, and the same holds true for forms. Try placing your "contact us" form near the top of the page, "above the fold," so that browsers won't have to scroll down to see it.

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Topics: Website Design & Development, Interactive Design & Creative

4 Reasons Your Landing Page Design Sucks

Posted by Jennifer Dragon on February 18, 2016 at 1:30 PM

Mapping out a landing page design may seem simple, but that's almost never the case. Rather, while a landing page can look unassuming, it's often the product of intense scrutiny and constant tiny performance improvements. That's because even great marketers are liable to introduce simple design errors, and these can undercut the landing page's potential to drive leads and conversions.

Here are some of the most common — and frustrating — mistakes that plague landing pages.

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Topics: Website Design & Development

2016 Digital Marketing Trends: 5 Predictions for the New Year

Posted by Joseph Naylor on February 17, 2016 at 9:51 AM

Digital marketing trends can be difficult to forecast day to day, let alone for an entire year. New platforms and companies are driven by the changing preferences of the continuing influx of new users. The risk of jumping onto what may be just a passing fad, however, is offset by the knowledge that failing to adapt your marketing tactics is never the strategy for customer retention. These five digital marketing trends will continue to dominate in 2016 and will be an important part of any marketing portfolio.

1. Content Marketing

Back in the day, brands merely posted a few coupons and engaged with any random audience, and then their content would practically share itself. Consumers today are savvier and more discerning than ever. Creating content with a focus on SEO (rather than actual human readers) can cause content fatigue, which makes it tough to attract, let alone convert, potential customers. Particularly when you consider the trends to follow, brands that will break through will be the ones that continue to find relevant ways to talk to their customers. KFC has done this with clever, viral videos, but it also works for smaller brands, like Intelligentsia Coffee.

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Topics: Video Advertising, Website Design & Development, Native Advertising, Content Marketing, Integrated Marketing

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