E-commerce depends on clicks, and these call to action examples (CTAs) have successfully generated not only clicks but conversions. If you're not sure how well your CTAs are converting, you can check your average bounce rate. Bounce happens when visitors leave your website without taking any action or, put another way, without responding to your site's CTAs. According to the research firm Compass, e-commerce businesses average a 57-percent bounce rate, while the best companies perform at 35 percent.
The higher your bounce rate, the more likely it is that your visitor didn't find what they were looking for when they got there. To achieve the hallowed conversion, your site's main function should be to help them find it. In addition to being obvious, however, effective CTAs are enticing. Check out how the following companies made their calls to action irresistible.