After launching in 2004, Facebook quickly became one of the top online destinations for social media. But for many years, the site didn't have a video feature so users would share videos from YouTube or other sites, many of which were competitors of Facebook. That changed in 2017, when they launched Facebook Watch, a day after announcing the new service.
Faster internet speeds and easier streaming capabilities have opened the door for better digital video experiences. As consumers demonstrate an unending appetite for video content, brands are pushing their marketing departments to ramp up production and develop campaigns that deliver results.
As the production side of video becomes more cost-effective for SMBs to consider, a greater challenge facing these campaigns is ensuring that the video content messaging aligns with the voice and marketing goals of the company. When it comes to following video best practices, brands must make sure this content satisfies the desires of their target audience.
No industry understands this better than Hollywood. If you're looking for ways to optimize your video messaging for your target customer base, you can glean inspiration from the movie production studios.
Video has been a major buzzword in digital marketing for some time now, but sometimes it's necessary to step back and remember all the factors that make it such a powerful branding tool, and why you focused so much of your ad budget on video in the first place.
With YouTube reaching 1.5 billion visitors each month, it's hard to ignore video's influence on society and culture. Have you considered how a video marketing strategy can help your business? Here are just a few ways that video can bulk up your brand.