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Video Advertising Trends: The Future of OTT Advertising

Posted by Joe Weir on August 23, 2018 at 10:21 AM

When it comes to video advertising, there are two things we can say with near absolute certainty: Video ad usage is growing and it won't stop anytime soon.

As part of our series on video, we've examined video advertising from nearly every angle. We've shared data-based facts to help marketers better understand video consumption, delved into common video consumption habits, discussed the growth of over-the-top (OTT) video and shined a spotlight on advertising spend estimates for the next few years.

To cap it off, we're looking into the future of OTT advertising — specifically, what trends lie ahead and how to determine if OTT is a worthwhile addition to your advertising mix.

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Topics: Video Advertising

Video Advertising Trends: Tracking the Growth of Video Ad Spending

Posted by Joe Weir on August 7, 2018 at 10:27 AM

If you're looking for a way to engage potential buyers and drive conversions, video advertising may be your best investment to date. But as a hardworking marketer striving to manage a tight budget, you're probably wondering: Will this trend continue? And is the ROI worth the investment?

As part of our series on video, we've highlighted video consumption trends, along with the growth of over-the-top (OTT) advertising as one of the most effective methods of reaching audiences across multiple devices.

Now, we're going to examine what video ad spend will look like in the near future, what kind of ROI you can expect and a few tips for getting the most from your ad dollars.

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Topics: Video Advertising

Video Advertising Trends: How OTT Growth is Changing the Way Brands Reach Buyers

Posted by Joe Weir on July 19, 2018 at 3:09 PM

Video consumption just won't stop. Data from eMarketer predicted that in 2018, 181.5 million people in the U.S. will use connected TVs at least once per month, and video is just one portion of over-the-top (OTT) consumption. Customers are also using mobile devices to access video streaming.

In part two of this five-part series on video, we covered video consumption facts and viewing trends. But as more people turn to OTT content — or film/TV programming delivered via the internet rather than cable or broadcast — what does this increase mean for video marketing?

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Topics: Video Advertising

Video Advertising Trends: Understanding Video Consumption Habits

Posted by Joe Weir on July 10, 2018 at 2:02 PM

Online video has exploded in the past few years. In fact, the Wall Street Journal reported that viewers are now watching more than 1 billion hours of video per day on YouTube alone. As video continues to grow in popularity, businesses are finding success by using the medium to connect with audiences, grow brand recognition and drive conversions.

In the first part of this series, we shared a few facts about video trends and why brands can't afford to ignore video advertising when connecting with their audiences. Now, we'll delve deeper into video consumption habits and what they mean for you.

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Topics: Video Advertising

Video Advertising Trends: 4 Facts About Video Consumption That Brands Can't Ignore

Posted by Joe Weir on June 7, 2018 at 1:46 PM

There's no denying that video is one of the most powerful types of content brands can create. Not only does video provide the opportunity to share a large amount of information quickly and efficiently, it can also evoke an emotional response and help forge a stronger connection with the audience. 

Numbers don't lie. Online video consumption is at an all-time high, and given the prevalence of streaming services and mobile devices that play video, it isn't likely to slow down anytime soon.

Over the next several weeks, we're going to share more about how to engage your audience using video. If you're not convinced it's worth the investment, check out these four data-backed facts about video consumption.

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Topics: Video Advertising

Why Your Online Video Strategy Should Look Nothing Like TV

Posted by Solomon Cormier on May 22, 2018 at 10:56 AM

As the cost of video production drops, video marketing has become a more viable strategy for small and mid-sized businesses (SMBs). But newcomers to this medium might mistake an online video strategy for a digital version of TV advertising.

While some of the video products available online bear similarities to TV advertising — namely the short ads appearing before, during and after online videos — digital channels for video marketing are far more sophisticated and complex than their TV counterparts. That presents an opportunity for brands to more effectively market themselves, but only if they understand the right way to create and manage these marketing campaigns.

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Topics: Video Advertising

3 Video SEO Tips You Should Be Using

Posted by Ashley Rios on May 8, 2018 at 10:21 AM

Video marketing has exploded in recent years, and it shows no signs of slowing down. One study by Cisco reported that by 2021, video will represent more than 80 percent of all internet traffic. According to research by Vidyard, businesses are publishing an average of 18 videos per month.

With so much video content being created, you're probably wondering how you can make your videos stand out.

To help make sure your videos reach your target audience and generate enough ROI to keep your video machine humming, we've compiled the top video SEO tips. But first, the basics:

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Topics: Search Engine Optimization (SEO), Video Advertising

How Ad Viewability Standards Will Affect Your Video Marketing

Posted by Zuri Stanback on April 3, 2018 at 9:57 AM

As an advertiser paying for impressions, it's important to know that the people you're serving ads to are actually seeing them. After all, if your video ad plays while a user is actively browsing within a different tab, is it really fair for the publisher to charge you for the impression?

Ad viewability is one of the industry's most hotly debated issues, and as of now, there is no single standard of measurement.

But what does viewability mean for video marketing, and what exactly are marketers debating? Let's dive in and take a look.

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Topics: Video Advertising

3 Mobile Video Trends for Advertisers to Follow This Year

Posted by Joe Weir on March 13, 2018 at 11:18 AM

For much of the past decade, advertisers have hailed video as the go-to content format for high engagement. But huge gains in ROI have recently sent mobile video trends skyrocketing, making a strong, numbers-driven argument in favor of creating more branded video.

According to an AdColony report, video advertising now accounts for one-third of all mobile revenue for advertisers. This video is being delivered in a wide range of formats, including interstitial and pre-roll video ads, with rewarded video ads leading the pack in terms of ROI.

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Topics: Video Advertising

Optimizing Your YouTube Advertising Strategy

Posted by Solomon Cormier on February 12, 2018 at 2:24 PM

The best practices for YouTube advertising are nothing like the strategies used for advertising on other platforms. Not only are brands creating video content specific to the platform, but YouTube offers several ways to incorporate supplemental ads into the experience of a single video.

This functionality can provide you with additional opportunities to drive customer actions in the form of multiple video views, ad clicks and referrals to your business website. Clickable ads inserted into a video are at the heart of this advertising strategy.

Here are some basic guidelines to help you make better use of these unique mid-roll ad solutions.

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Topics: Video Advertising

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