Be In The Know Blog

Time Spent with Media in 2019

Posted by Jesse McCambridge on June 20, 2019 at 2:35 PM

How does your current media investment match with where consumers spend their time? Consumers make decisions every day about what products and services to buy. Check out our Infographic from the latest eMarketer report on “Time Spent with Media in 2019.” You can view the full report here.

Read More

Topics: Digital Marketing Strategy, customer journey, traditional media

Attribution and Traditional Marketing: How to Prove Its ROI

Posted by Joseph Naylor on February 18, 2019 at 10:53 AM

Traditional marketing methods like billboards, print ads and TV/radio commercials were used long before digital marketing, but local marketers may struggle with tying traditional marketing spend to customer acquisition. Digital channels like online ads or social media provide convenient and intuitive dashboards with all the information you need to know.

But when you combine the insight of data with the appeal of print and broadcast media, the result can be greater than the sum of their parts.

That's why so many businesses today are using traditional forms of marketing in conjunction with organic, paid and social channels. According to Borrell's 2018 Local Advertiser Survey, most companies are planning to increase spend across the board.

Read More

Topics: Marketing Strategy, ROI, traditional media

Stay Connected

Subscribe to Email Updates

Posts by Topic

Free Resources

Click here to visit our archive of free eBooks and White Papers