Marketing plays an important role in helping businesses attract and maintain customers. However, for any marketing campaign to be effective, it is important to employ the right strategies.
Today, businesses are increasingly developing customized messages in an attempt to resonate with target audiences. Unlike in the past--when basic demographic information was the basis for creating audience-tailored content--audience signals have given creative teams a new world in which to brainstorm. One of the most efficient ways to use audience signals is to come up with a core idea before bringing in personalization tweaks to ensure unique and relevant content for each audience.