Gaining competitive intelligence on social media is perhaps the single best way for brands to gauge the industry landscape and cull insights about consumer sentiments, needs and behaviors.
The information you can get from social is instantaneous; you can gain the most up-to-date data and findings. Indeed, Facebook, Twitter, Instagram and the like are treasure troves of valuable competitive insights, so how can businesses use them to their fullest extent?
For starters, Facebook is making competitive intelligence on social a little easier by allowing users to view the ads being run by a page. The move is meant to provide transparency into the social network's ad platform, but it also provides a whole new window for marketers to view ads other businesses are running.