Be In The Know Blog

3 Tips for Roofing Contractor Marketing on Social Media

Posted by Apryl Pilolli on January 26, 2018 at 11:38 AM

Contracting can be a very hard business to market. For roofing specialists, it can be especially difficult to reach out to customers throughout the year, as roofing isn't something many people have on their minds on a regular basis.

However, with some tried and true techniques, it is possible to see real results from marketing on social media. A simple strategy can help build your business no matter the season! Here are three tips to follow.

1. Post Quality & Valuable Content

Content is key to any online marketing plan, but it's particularly important for those in specialty niches — you need to market yourself in a way that appeals to people who haven't even thought about the need for roof maintenance, repair or replacement. The best way to do this is by creating highly shareable articles, videos and even infographics that can inform customers about different aspects of roofing.

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Topics: Social Media Marketing

Facebook's Algorithm Change: 3 Tips to Maintain a Successful Social Media Strategy

Posted by Apryl Pilolli on January 18, 2018 at 10:39 AM

As you may have heard, Facebook made a big splash in the news last week with Mark Zuckerberg’s announced changes (postnewsroom) to how their algorithm surfaces posts from businesses, brands, and media in their news feed.  

If the news didn’t make it to the top of your feed, Facebook has decided that it will prioritize posts in the News Feed that spark conversations and inspire meaningful interactions between people. These interactions can be any form of engagement, but interactions between people like comments, shares, and messages in addition to posts from friends will be weighted most heavily.

So as you develop your 2018 social strategies here are 3 tips to ensure success for your business on social media.

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Topics: Social Media Marketing

6 Social Media Marketing Mistakes That Kill Engagement

Posted by Apryl Pilolli on December 1, 2017 at 1:53 PM

It's been less than 15 years since Facebook and Twitter were founded, but 69% of the public uses some type of social media according to the Pew Research Center.

Despite its growth in popularity, many brands are struggling to connect with audiences and drive lasting engagement via social media. If you're not seeing the sort of results you'd like from social channels, you're not alone. Fortunately, a few simple tweaks to your current strategy could lead to an uptick in online interactions.

Here are six common social media marketing mistakes that could be hurting your engagement.

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Topics: Social Media Marketing

Advertising on Facebook: Boosted vs News Feed Ads

Posted by Apryl Pilolli on September 15, 2017 at 10:58 AM

Facebook advertising is a large and growing business. Businesses spent more than $9 billion on Facebook ads in the second quarter of 2017 alone, according to Facebook's Q2 earnings report. That's an increase of 47 percent from 2016!

But for small and medium businesses that are just getting started, Facebook advertising can be very confusing. So, before jumping in, you should understand the two major types of advertising on Facebook — news feed ads and boosted posts — to help you determine which is best for meeting your business goals.

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Topics: Social Media Marketing

How to Create a Facebook Business Page and Drive Engagement

Posted by Ginger Gatewood on August 18, 2017 at 11:48 AM

Whether you're wondering how to create a Facebook business page or simply want to increase the engagement of an existing page, investing time and effort into this social network is a wise decision. Regardless of age, location or behaviors, one thing is for certain: your audience is on Facebook.

As of March 2017, the social media giant had nearly 2 billion monthly active users, according to Facebook. To put that in perspective, that's more than one-quarter of Earth's population. But with so many people on Facebook — and so many businesses using the network to attract and engage potential customers — how can you make sure you're getting noticed?

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Topics: Social Media Marketing

Facebook Video Advertising: 3 Tricks You Need to Know

Posted by Apryl Pilolli on July 5, 2017 at 1:10 PM

Facebook video is big. According to Facebook's 2016 Q4 earnings call, people are watching 100 million hours of video per day on the platform, a number expected to rise even further in the future. Video marketing is also growing as well, as eMarketer reported that 63% of marketers plan to increase their social video spending in the next 12 months, with much of that going to the social media giant. However, if you're just getting started with Facebook video advertising and wonder how you can boost your viewership, here are three tips and tricks you can use to get ahead of the game.

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Topics: Video Advertising, Social Media Marketing

Online-to-Offline Marketing Attribution Boosts SEM and Social ROI

Posted by Pete Stafford & Apryl Pilloli on June 16, 2017 at 1:21 PM

When customers keep their activity online, this attribution is easy to track. Even activity across multiple devices can be properly attributed to its source marketing content. But things change when customers leave the digital realm: Offline marketing results are more challenging to accurately attribute. Too often, marketers are forced to either estimate the offline impact of their SEM, social and other digital campaigns, or they don't factor them in at all.

This creates a distorted view of how these channels are driving returns on investment (ROI). Accuracy in measuring ROI is essential in helping you know how to allocate your resources. Fortunately, improved approaches to offline marketing make it easier to pin down concrete numbers.

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Topics: Social Media Marketing, Paid Search Engine Marketing, Digital Marketing Strategy

Social Video Ads: 3 Things Local Businesses Need to Know

Posted by Apryl Pilolli on June 1, 2017 at 1:02 PM

Video has become increasingly important to the social networks. According to a recent study by SocialFlow, over the last year their platform has seen a 164% increase in the number of video posts on Facebook and Twitter. And even though video only made up 2.3% of the posts in 2016 it represented 20% of the engagements on those platforms. While you might be tempted to think that social video ads are only for big companies, this format may actually be one of the most cost-effective tools you can invest in if you're a local business. Here's what you need to know to get started:

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Topics: Social Media Marketing

3 Essential Social Media Marketing Tips for Restaurants

Posted by Apryl Pilolli & Ashley Rios on May 26, 2017 at 10:06 AM

According to Modern Restaurant Management, 80 percent of people will look at a restaurant online before trying it, and 88 percent of that group will visit the same day. With these statistics in mind, it's easy to see how crucial social media marketing for restaurants is. Your online presence can either bring diners right to your door or drive them to the competition.

Here are three things you can do right now to attract diners on social media.

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Topics: Social Media Marketing, Search Engine Optimization (SEO), Food & Beverage

3 Social Media Strategy Tips for Your Business

Posted by Apryl Pilolli on April 21, 2017 at 10:34 AM

Many business owners already understand social media's impact on content marketing. Sharing links on platforms such as Facebook, Twitter, Snapchat and Instagram is essential to exposing your content to the widest audience possible. However, even though marketers may spend hours researching and writing content, the same amount of time should be used to craft and hone a specific social media strategy.

According to a report from Simply Measured, 63 percent of marketing organizations now have social media teams, which was a jump from 49 percent in 2015. It's the job of these professionals to create a strategy that'll bring your content marketing to the next level.

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Topics: Social Media Marketing, Content Marketing

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