New Year's can be overlooked as a holiday, but with this list of New Year marketing ideas, you won't make that mistake. While it's true that consumer spending drops in January — as shown in this chart from Gallup polls — it doesn't disappear altogether. Let's count down six ways to take advantage of this sometimes neglected holiday before the ball drops in 2016:
6. Continue a Campaign
If you offered a prize for pictures of a holiday meal, follow up by asking what fans did with their leftovers. You can offer a prize for the Best Use of Cranberry Sauce or even Best Neighborhood Service (for followers who donated time or food). It doesn't need to tie directly to your brand — this is more about building relationships.