To say video is important to Facebook is the understatement of the century. If you haven’t noticed all the video in your News Feed you probably haven’t logged in in the last year.
A few weeks ago, Facebook announced a slew of video updates that prove the social network will not stop until they are the top destination for video. If you're not already using Facebook video for your business now is the time to start.
Flipping Video on its Side
Taking a cue from Snapchat, Facebook will play vertical videos in a larger format for viewers on mobile phones.
Given that mobile phones are used in portrait mode 98 percent of the time (Mobile Marketer), this is a switch you should make for your social videos to take advance of the phone’s full real-estate.