Be In The Know Blog

Facebook Video Advertising: 3 Tricks You Need to Know

Posted by Apryl Pilolli on July 5, 2017 at 1:10 PM

Facebook video is big. According to Facebook's 2016 Q4 earnings call, people are watching 100 million hours of video per day on the platform, a number expected to rise even further in the future. Video marketing is also growing as well, as eMarketer reported that 63% of marketers plan to increase their social video spending in the next 12 months, with much of that going to the social media giant. However, if you're just getting started with Facebook video advertising and wonder how you can boost your viewership, here are three tips and tricks you can use to get ahead of the game.

Read More

Topics: Video Advertising, Social Media Marketing

Online-to-Offline Marketing Attribution Boosts SEM and Social ROI

Posted by Pete Stafford & Apryl Pilloli on June 16, 2017 at 1:21 PM

When customers keep their activity online, this attribution is easy to track. Even activity across multiple devices can be properly attributed to its source marketing content. But things change when customers leave the digital realm: Offline marketing results are more challenging to accurately attribute. Too often, marketers are forced to either estimate the offline impact of their SEM, social and other digital campaigns, or they don't factor them in at all.

This creates a distorted view of how these channels are driving returns on investment (ROI). Accuracy in measuring ROI is essential in helping you know how to allocate your resources. Fortunately, improved approaches to offline marketing make it easier to pin down concrete numbers.

Read More

Topics: Paid Search Engine Marketing, Digital Marketing Strategy, Social Media Marketing

Social Video Ads: 3 Things Local Businesses Need to Know

Posted by Apryl Pilolli on June 1, 2017 at 1:02 PM

Video has become increasingly important to the social networks. According to a recent study by SocialFlow, over the last year their platform has seen a 164% increase in the number of video posts on Facebook and Twitter. And even though video only made up 2.3% of the posts in 2016 it represented 20% of the engagements on those platforms. While you might be tempted to think that social video ads are only for big companies, this format may actually be one of the most cost-effective tools you can invest in if you're a local business. Here's what you need to know to get started:

Read More

Topics: Social Media Marketing

3 Essential Social Media Marketing Tips for Restaurants

Posted by Apryl Pilolli & Ashley Rios on May 26, 2017 at 10:06 AM

According to Modern Restaurant Management, 80 percent of people will look at a restaurant online before trying it, and 88 percent of that group will visit the same day. With these statistics in mind, it's easy to see how crucial social media marketing for restaurants is. Your online presence can either bring diners right to your door or drive them to the competition.

Here are three things you can do right now to attract diners on social media.

Read More

Topics: Search Engine Optimization (SEO), Social Media Marketing, Food & Beverage

3 Social Media Strategy Tips for Your Business

Posted by Apryl Pilolli on April 21, 2017 at 10:34 AM

Many business owners already understand social media's impact on content marketing. Sharing links on platforms such as Facebook, Twitter, Snapchat and Instagram is essential to exposing your content to the widest audience possible. However, even though marketers may spend hours researching and writing content, the same amount of time should be used to craft and hone a specific social media strategy.

According to a report from Simply Measured, 63 percent of marketing organizations now have social media teams, which was a jump from 49 percent in 2015. It's the job of these professionals to create a strategy that'll bring your content marketing to the next level.

Read More

Topics: Social Media Marketing, Content Marketing

4 Social Media Consultant Hiring Tips

Posted by Apryl Pilolli on March 29, 2017 at 1:48 PM

While popular culture would have you believe that a social media consultant is a made-up job title, in reality, nothing could be further from the truth. These professionals serve an essential function in today's world, working with business owners to help target potential customers with ads, boost loyalty among established markets and manage various social media profiles. And while a small or midsize business may recognize the need to hire such an expert, what separates an average social media consultant from a real expert? Here are three things to look for:

Read More

Topics: Social Media Marketing

4 Lead Generation Tips for Small Businesses

Posted by Alyson Phillips on March 22, 2017 at 1:12 PM

What business doesn't want more leads? But wanting more is the easy part. Getting leads is hard work, and acquiring high-quality leads from strong prospects is even more of a hassle. Reaching leads means finding the right place to make yourself visible and available. There are a number of ways to do this, even on a small budget, but it takes careful planning and a strong understanding of your audience.

If you're up to the task, here are four methods for capturing new leads for your business.

Read More

Topics: Paid Search Engine Marketing, Digital Marketing Strategy, Social Media Marketing

3 Ways to Create Effective Facebook Ads

Posted by Apryl Pilolli on March 20, 2017 at 9:33 AM

Effective Facebook ads are about more than calls to action. The best ads create a connection between a brand and its desired audience. According to Facebook, you have three seconds to capture a user's attention before they scroll past your ad in the News Feed. Given that, these three tips will make your intended audience more likely to stop scrolling and read, watch or click your ad.

Read More

Topics: Social Media Marketing

How Brands Can Leverage Latest Updates to Facebook Video

Posted by Apryl Pilolli on February 28, 2017 at 9:52 AM


To say video is important to Facebook is the understatement of the century.  If you haven’t noticed all the video in your News Feed you probably haven’t logged in in the last year.

A few weeks ago, Facebook announced a slew of video updates that prove the social network will not stop until they are the top destination for video.  If you're not already using Facebook video for your business now is the time to start.

Flipping Video on its Side

Taking a cue from Snapchat, Facebook will play vertical videos in a larger format for viewers on mobile phones.

Given that mobile phones are used in portrait mode 98 percent of the time (Mobile Marketer), this is a switch you should make for your social videos to take advance of the phone’s full real-estate.

Read More

Topics: Social Media Marketing

Attracting Customers Through Social Media

Posted by Apryl Pilolli on February 27, 2017 at 3:04 PM

We all know that attracting customers through social media is more complex than just setting up a profile, but is it worth the effort and expense? According to a recent Marketingland report, the answer is an emphatic yes. In the article, marketers report that social media is the third-largest source of new customers for SMBs. If you're not already using social media, now is a good time to start.

Read More

Topics: Digital Marketing Strategy, Social Media Marketing

Stay Connected

Subscribe to Email Updates

Free Resources

Click here to visit our archive of free eBooks and White Papers

 

Search the Blog...... ...