Be In The Know Blog

Are Food Trends (For the Sake of Instagram) the Future of Food and Beverage?

Posted by Allie Farnen on November 30, 2018 at 10:26 AM

Instagram has revolutionized the way the food and beverage industry does marketing and advertising — putting an emphasis not just on creating photo-worthy dishes and food trends, but also on building a following that translates to a loyal customer base.

No one said 'gramming is easy, but the platform and the food trends it inspires are here to stay for the foreseeable future. Why not take advantage? An engaged social media following keeps you top of mind for your audience, but that's not all. Your restaurant becomes visible to second- and even third-degree connections whenever someone likes or comments on a post, helping you reach an exponential number of people with each new follower.

The best benefit of all? Unless you want to run Insta ads, using the platform is totally free. If you're not taking advantage of available networks, you're leaving money on the table.

So, how do you achieve success on Instagram in the age of never-ending food trends? A few expert tips (and a little team effort) can go a long way. Read on, then prepare your camera for some activity.

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Topics: Food & Beverage, Social Media Marketing

Local Business Marketing: Why You Need a Mobile Social Strategy

Posted by Apryl Pilolli on November 26, 2018 at 10:07 AM

For those thinking about local business marketing, social media and mobile optimization might not be the first strategies that come to mind, as they're often associated with large corporations.

But marketers who don't think about mobile-first connections may be missing out on an effective way to grow a customer base and build loyalty, according to recent research from Facebook.

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Topics: Social Media Marketing

3 Social Advertising Don'ts You Can't Ignore

Posted by Apryl Pilolli on October 12, 2018 at 11:16 AM

When it comes to the world of advertising, the only constant is change. Wildly successful ads from the 1960s are often laughable by today's standards. But while we poke fun at the old campaigns' massive blocks of text and questionable art choices, modern trends are changing at breakneck speeds — especially when it comes to Facebook advertising.

Here are a few things you'll want to keep in mind to ensure your campaigns are relevant, engaging and drive enough return on ad spend (ROAS) to make your efforts worthwhile.

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Topics: facebook, Social Media Marketing

New Social Video Trend: How Brands Can Benefit From Instagram TV

Posted by Ashley Williams on September 6, 2018 at 11:12 AM

Given the rapid adoption of social video by organizations of all sizes, it's safe to say video marketing is no longer "a trend," but a powerful strategy that connects brands and audiences like never before. A staggering 97 percent of marketers reported video helped them increase understanding of their product or service, according to HubSpot.

But while you may have focused the majority of your social video efforts on Facebook and YouTube, it may be time to add a third platform to the mix. The brand-new Instagram TV (IGTV) launched in summer 2018 and gives brands the ability to upload full-screen videos 15 seconds to 60 minutes in length — a powerful way to engage with your audience in a place where they're already likely spending a lot of time.

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Topics: Social Media Marketing

Competitive Intelligence on Facebook: How It Could Set You Apart

Posted by Apryl Pilolli on August 30, 2018 at 1:19 PM

Gaining competitive intelligence on social media is perhaps the single best way for brands to gauge the industry landscape and cull insights about consumer sentiments, needs and behaviors.

The information you can get from social is instantaneous; you can gain the most up-to-date data and findings. Indeed, Facebook, Twitter, Instagram and the like are treasure troves of valuable competitive insights, so how can businesses use them to their fullest extent?

For starters, Facebook is making competitive intelligence on social a little easier by allowing users to view the ads being run by a page. The move is meant to provide transparency into the social network's ad platform, but it also provides a whole new window for marketers to view ads other businesses are running.

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Topics: Social Media Marketing

Cox Media Group Local Solutions Earns Facebook Marketing Partner Badge

Posted by Jesse McCambridge and Apryl Pilolli on August 21, 2018 at 3:00 PM

Cox Media Group Local Solutions announced today the company earned a Facebook Marketing Partner badge for its long-standing history of success in social media campaign management. The Facebook Marketing Partner’s Small Business Solution badge is awarded to companies that meet and exceed Facebook’s high standards for capability and performance. Cox Media Group is one of the first broadcast and publishing companies to receive the Small Business Solution badge.

“The entire Cox Media Group Local Solutions team is excited to receive this recognition from Facebook,” said CMG Digital Vice President Joe Weir. “Receiving this designation speaks to the level of commitment and dedication delivered by our teams to achieve successful results for our clients.”

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Topics: Social Media Marketing

The Numbers Behind the Digital Duopoly of Facebook and Google

Posted by Pete Stafford & Apryl Pilloli on June 19, 2018 at 11:18 AM

Every industry has superstars. When it comes to online ad revenue, Facebook and Google are on the red carpet. The digital marketing world often refers to the two as a "digital duopoly" due to their massive success over other social platforms, and the title is warranted.

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Topics: Social Media Marketing, Paid Search Engine Marketing

Why Your Facebook Ads Are Failing (And How To Fix Them)

Posted by Ginger Gatewood on May 17, 2018 at 10:31 AM

You've developed a hot product and the compelling creative assets to promote it. Now you turn to Facebook to tell the world. But your post only gets seen by 15 people. You put some of the campaign's advertising budget into a Facebook ad, and still, crickets. What went wrong?

The way you're using the Facebook ads feature or the way you're creating social media content — or both — could be to blame.

Using Facebook Ads More Effectively

If you comb through the advice at the Facebook Help Center, you'll discover that using the platform's ad feature isn't an automated process. Parameters for each post should be carefully considered based on the post content and intended audience.

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Topics: Social Media Marketing

Here's Why You Must Change Your Twitter Password

Posted by Apryl Pilolli on May 4, 2018 at 4:37 PM

Twitter is urging its 330 million users to change their passwords after a bug exposed them in plain text. Chief technology officer Parag Agrawal issued a statement Thursday explaining the problem:

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Topics: Social Media Marketing

Your Facebook Data Breach Questions Answered

Posted by Apryl Pilolli on April 13, 2018 at 1:44 PM

After two days and hundreds of questions, Facebook's chief executive officer Mark Zuckerberg survived 10 hours of questioning by Congress.

Facebook's data practices were the official topic of the hearing, prompted by its issues with Cambridge Analytica, a political consultancy that improperly accessed 87 million Facebook users' names, "likes" and other personal information.

Even after all the testimony, however, many Facebook users and businesses still have questions about what the data scandal means, from what to do if an account is affected to what data Facebook has collected about them. Here are answers to some of the Facebook data breach questions below:

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Topics: Social Media Marketing

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