Be In The Know Blog

Social Media Travel Marketing: 3 Ways to Stand Out

Posted by Allie Farnen on January 16, 2019 at 8:55 AM

Thanks to Facebook and Instagram, you don't have to ask your friends about their vacations anymore. You probably know where they went and stayed, and maybe even what they ate for dinner.

The tie between vacations and the urge to post on social is so strong that, according to a WeSwap study, 29 percent of travelers wouldn't choose a destination if they weren't able to post on social during the trip. The tendency toward posting travel details online presents some interesting opportunities to travel marketers, as long as they can avoid a few pitfalls unique to social media travel marketing.

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Topics: social media, Social Media Marketing

Audience Targeting on Pinterest

Posted by Apryl Pilolli on December 20, 2018 at 10:17 AM

Pinterest is often overlooked as an advertising platform, but the virtual pinboard has 250 million active monthly users. It is hugely popular for people seeking inspiration for weddings, cooking, fashion, home renovation and more.

Given its widespread use in sparking creativity among users, Pinterest is perfect for promoting new brands, products and ideas.

Lifestyle brands not advertising on the platform are missing opportunities for customer acquisition.

Today we wrap up our Social Audience Targeting series looking at how to best create a social campaign within Pinterest.

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Topics: social media, Social Media Marketing, target audience

Audience Targeting on Twitter

Posted by Apryl Pilolli on December 19, 2018 at 10:27 AM

Twitter has 328 million monthly active users with over 500 million tweets sent each day. It offers a plethora of targeting options that are similar to Facebook's ad platform, but also has the ability to do keyword, event, and TV targeting. In today's Audience Targeting Social series, we're looking at how to capitalize on the enormous activity to capture ROI.

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Topics: social media, Social Media Marketing, target audience

Audience Targeting on LinkedIn

Posted by Apryl Pilolli on December 18, 2018 at 10:26 AM

LinkedIn is the world's largest professional network with 260 million monthly active members and 8 million business pages. This is where B2B companies can shine. The network is designed specifically for business networking and is a great place to advertise business solutions, higher education and recruitment. LinkedIn reports that four out of five of its members drive business decisions.

As we continue in our Social Audience Targeting series, we're sharing the building blocks for LinkedIn social campaigns that can deliver results for your business.

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Topics: social media, Social Media Marketing, target audience

Audience Targeting on Facebook, Instagram and Messenger

Posted by Apryl Pilolli on December 17, 2018 at 11:53 AM

Facebook has more than two billion active users every month Instagram and Messenger each have more than one billion monthly active users. With so many active users across social platforms, it means there is something for everyone. Facebook owns Instagram and Messenger, so the targeting capabilities are very similar, and brands can run fairly seamlessly across both.

However, to truly get traction with your social marketing plan, you'll need to understand how to best leverage the targeting options and ad formats available.

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Topics: social media, Social Media Marketing, target audience

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