If you're not sure whether your marketing campaigns need optimizing for voice search, just ask Siri, Alexa or Cortana. They assist us with our hands-free browsing and shopping on a daily basis, thanks to voice recognition and interpretation. If you want your product or service to be found, optimize for voice search.
Why Is Voice Search Important?
It's easier for us to ask our smart devices a question than try to type into a tiny search box. Since it's predicted that 50% of all searches will come from voice and images by 2020, it's worth knowing how to make business information found when a user speaks.
At 2017's Search Marketing Expo (SMX) West Conference, digital marketing expert Benu Aggarwal revealed that 82 percent of mobile users search for local businesses, and 18 percent of local searches lead to a sale within 24 hours. This means SMBs should take voice search seriously to compete in the expanding online marketplace.