Brand reputation management is often conflated with crisis management. Many small and local businesses don't consider this critical component of their online presence until there's an emergency. However, there are real benefits to taking a proactive stance when it comes to online perception of your brand. Don't wait to get a plan in place to help manage your online brand reputation.
A Positive Review Can Make a Big Impact
According to the Pew Research Center, 32 percent of Americans surveyed in 2016 said that they highly value the ability to look up online reviews of a product or service before making a purchase.