Be In The Know Blog

Optimizing for Voice Search: How and Why SMBs Need to Take Action

Posted by Ashley Rios on July 13, 2018 at 1:15 PM

If you're not sure whether your marketing campaigns need optimizing for voice search, just ask Siri, Alexa or Cortana. They assist us with our hands-free browsing and shopping on a daily basis, thanks to voice recognition and interpretation. If you want your product or service to be found, optimize for voice search.

Why Is Voice Search Important?

It's easier for us to ask our smart devices a question than try to type into a tiny search box. Since it's predicted that 50% of all searches will come from voice and images by 2020, it's worth knowing how to make business information found when a user speaks.

At 2017's Search Marketing Expo (SMX) West Conference, digital marketing expert Benu Aggarwal revealed that 82 percent of mobile users search for local businesses, and 18 percent of local searches lead to a sale within 24 hours. This means SMBs should take voice search seriously to compete in the expanding online marketplace.

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Topics: Search Engine Optimization (SEO)

What is SEO in Marketing?

Posted by Ashley Rios on June 14, 2018 at 2:08 PM

Your business website needs content, so you've shared stories about product launches, helpful tips for your readers and engaging staff bios complete with professional photos. Then, silence. The website traffic is stagnant despite updating the blog each week like your colleagues told you to do. What's going on?

Chances are your content simply isn't getting indexed by search engines, which means your customers aren't finding your hard work either. Luckily, you can change that by implementing SEO, or search engine optimization.

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Topics: Search Engine Optimization (SEO)

3 Video SEO Tips You Should Be Using

Posted by Ashley Rios on May 8, 2018 at 10:21 AM

Video marketing has exploded in recent years, and it shows no signs of slowing down. One study by Cisco reported that by 2021, video will represent more than 80 percent of all internet traffic. According to research by Vidyard, businesses are publishing an average of 18 videos per month.

With so much video content being created, you're probably wondering how you can make your videos stand out.

To help make sure your videos reach your target audience and generate enough ROI to keep your video machine humming, we've compiled the top video SEO tips. But first, the basics:

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Topics: Search Engine Optimization (SEO), Video Advertising

Online Reputation Management Challenges — and How to Overcome Them

Posted by Ashley Rios on March 29, 2018 at 12:58 PM

Online reputation management is more important than ever, as research proves that reviews, testimonials and social media pages hold heavy influence over a prospect's likelihood of becoming a customer. In fact, Search Engine Land reported that 88 percent of people are as likely to trust your digital reputation as they are to trust a recommendation from a friend.

Whether they're managed by you or someone else, you'll want all facets of your digital presence to paint your company in a positive light. But realistically, that won't always be the case.

In this post, we'll discuss some of the challenges to managing your digital reputation and how you can train your team to respond promptly and appropriately. Let's start with the most common problem facing brands with a digital presence: the negative review.

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Topics: Search Engine Optimization (SEO)

What is Retargeting? How Does It Improve Your SEO and SEM Strategy?

Posted by Pete Stafford on March 15, 2018 at 11:40 AM

Your client sells pizza, but it's not just any old pie. They've created a buffet of gourmet toppings, imported cheeses and homemade sauces that allows customers to build the most unique flavor combinations known to carb lovers anywhere. You know there are plenty of hungry customers out there, so you decide to use retargeting to corner the market on all those "pizza near me" local searches.

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Topics: Retargeting and Remarketing, Paid Search Engine Marketing, Search Engine Optimization (SEO)

Why Keyword Research Is Critical for SEO and Content Marketing

Posted by Ashley Rios on December 18, 2017 at 9:42 AM

One of the first things SEO professionals do when they're putting together a campaign is keyword research. This is the process of choosing and evaluating the marketability of words and phrases that consumers might use to search for a specific business — but it's not as simple as that. Search Engine Journal adds that good keyword research looks at how different demographics search across multiple devices and platforms. So, if for instance, a marketer is looking at keywords for a local plumber based in Chamblee, GA, they might research what kinds of searches different consumers in suburban Atlanta perform when they're looking for a plumber. While trying to think like your target customer is a good start (in this instance, marketers might choose keywords like "Chamblee plumber," "Chamblee clogged toilet" or even "Atlanta plumber"), there are some big reasons why you should invest the time and money in keyword research, even if you're not sure if you need to.

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Topics: Search Engine Optimization (SEO)

Managing Your Online Brand Reputation: Why You Can't Wait

Posted by Ashley Rios on October 16, 2017 at 10:54 AM

Brand reputation management is often conflated with crisis management. Many small and local businesses don't consider this critical component of their online presence until there's an emergency. However, there are real benefits to taking a proactive stance when it comes to online perception of your brand. Don't wait to get a plan in place to help manage your online brand reputation.

A Positive Review Can Make a Big Impact

According to the Pew Research Center, 32 percent of Americans surveyed in 2016 said that they highly value the ability to look up online reviews of a product or service before making a purchase.

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Topics: Search Engine Optimization (SEO), Digital Marketing Strategy

Using Local Search to Drive In-Store Sales

Posted by Ashley Rios on October 6, 2017 at 10:43 AM

You're on vacation in an unfamiliar city. You want pizza. What do you do? You Google "pizza places near me," and within the hour, you're sinking your teeth into cheesy goodness.

Local search is useful for instant gratification, or micro-moments, which can boost profit margins for brick-and-mortar retailers. Think With Google reported that these "nearby" or "near me" searches doubled from 2014 to 2015 — and in 2017, consumers are dropping "near me" from their searches since they expect search results to be relevant based on their location. If you're wondering how to keep up as local search trends change, take a look at how you can implement local search techniques in your own online marketing strategy.

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Topics: Search Engine Optimization (SEO)

Online Marketing: Why Local Businesses Can't Sit on the Fence Anymore

Posted by Ashley Rios on September 22, 2017 at 10:58 AM

It's easy for local businesses — especially small ones with a single location — to look at the online world of e-commerce and digital marketing and feel like they exist on their own terms outside of that world. After all, if you own a local dancewear retail company, you might think that since you aren't competing directly with retail giants, you don't really have to exist in the online marketing world, instead relying on local clients and traditional marketing only. However, even though this line of thinking may keep your doors open, it could be limiting your growth potential.

Here's why local businesses can't sit on the fence anymore when it comes to online marketing.

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Topics: Search Engine Optimization (SEO), Integrated Marketing

Is an SEO Audit Necessary for Your Brand?

Posted by Ashley Rios on September 1, 2017 at 9:53 AM

Write it, and readers will find it. Or, will they? Just because you craft engaging and insightful content for your clients, doesn't mean potential customers are going to flood the Contact Us link with inquiries. Why? Your SEO might be slipping, or virtually non-existent. If you've never done an SEO audit, put it on your calendar as soon as possible. Then, click the recurring button and check on your SEO efforts at least once per quarter.

Addressing an Audit

First, let's quickly define what goes into auditing your SEO techniques. This process will help identify issues, implement fixes and interpret data collected by various search analytics companies. There are multiple, detailed steps of an audit, ranging from evaluating page speed to identifying duplicate content.

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Topics: Search Engine Optimization (SEO)

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