Be In The Know Blog

How to Rank on Google: Don't Make This HUGE Mistake!

Posted by Ashley Rios on December 19, 2016 at 10:56 AM

Wondering how to rank on Google but unsure where to start? Though there are plenty of easy ways marketers can increase their rankings over time in Google's search engine results page (SERP), you could be making one big mistake that could cause your ranking to plummet: not offering a mobile or responsively designed site. In the past, having a website that was optimized for mobile was a definite plus but didn't have much of an impact on search results and ranking. However, now that we truly live in a mobile-first world, the search landscape has changed, and having a website optimized for mobile is more critical than ever. And here's why.

Read More

Topics: Search Engine Optimization (SEO)

Mobile Healthcare Searches: 3 Things Providers Need to Know

Posted by Alyson Phillips on November 9, 2016 at 1:13 PM

While the mobile revolution of the 21st century has changed the face of modern business in nearly every industry, the medical industry has been particularly affected by the rise of smartphones in the U.S. More than half of all smartphone owners have used their phones to look up a medical condition in the past year, and two out of three seeking immediate treatment (at an urgent care facility, emergency room, etc.) check their devices to find the locations closest to them. With mobile healthcare searches on the rise, providers may be wondering how they can connect with new patients and take advantage of this growing trend. Fortunately, the solution starts with two little words:

Read More

Topics: Paid Search Engine Marketing, Search Engine Optimization (SEO), Healthcare

5 Unsavory SEO Practices to Watch Out For

Posted by Ashley Rios on October 31, 2016 at 1:36 PM

If you're searching for an SEO vendor, it can be hard to tell the good ones from the bad. Your best line of defense is to recognize the signs of a bad vendor. Certain SEO practices can be identified during the interview process and can expose a prospective partner as a fraud. Here are five such practices to look out for.

1. A Vague, Undefined Strategy

This is where the conversation starts; a weak SEO partner will be obvious right away. Effective SEO work requires a blueprint for success — you must understand what aspects of SEO will be prioritized, what keywords will be targeted and how limited resources will be allocated. If an SEO provider can't explain this to you or insists that they don't want to give away their methods, it's time to look elsewhere. As Forbes points out, SEO isn't the work of magic — every firm is playing with the same rules.

Read More

Topics: Search Engine Optimization (SEO)

Don't Let These 3 Marketing Mistakes Haunt You This Season

Posted by Ashley Williams on October 27, 2016 at 10:10 AM

Reaching an online audience is hard. And while marketers may use a number of innovative strategies to seek out that consumer base, it's all too easy to sabotage yourself through simple marketing mistakes.

These mistakes can run the gamut from small oversights to huge blunders, but they all have one thing in common: They can torpedo your marketing campaigns, slashing your ROI and hurting your ability to find relevant consumers who are interested in what your company has to offer.

The list of potential mistakes can run into the dozens, if not the hundreds. But here are three simple mistakes you can correct right away.

Read More

Topics: Search Engine Optimization (SEO), Website Design & Development

5 SEO Tips to Improve Your Strategy

Posted by Ashley Rios on October 13, 2016 at 1:28 PM

For digital marketers, there's no moving target more perplexing than search engine optimization (SEO). Not only are the rules almost always changing, Google and other search engines don't publicize the algorithms used to organize and rank search results. With each tweak of the algorithm, marketers have to adjust their strategy to stay at the front of the pack. If you're in search of SEO tips to improve your current approach, consider these steps to shore up your SEO.

Read More

Topics: Search Engine Optimization (SEO)

How to Amplify SEO Content for Better Digital Promotion

Posted by Ashley Rios on September 28, 2016 at 1:38 PM

Google may keep its search rank algorithm a secret, but content creators aren't in the dark about how to achieve search engine success. Today's successful SEO content isn't stuffed with keywords and saturated with links, so creators can't just cut corners and try to game the system like in years past. Content today more closely reflects the preferences and desires of online consumers searching for relevant information. Brands that want to reach these audiences have to take a sincere approach to creating content.

While this sets up content for organic success, quality isn't the only determinant of performance. Content creators must also develop strategies for prioritizing their content and amplifying it to reach a wider audience — while boosting their own SEO credentials.

Read More

Topics: Search Engine Optimization (SEO)

3 Lessons Marketers Can Learn From Voter Behavior Studies

Posted by Alyson Phillips on August 5, 2016 at 10:57 AM

Election season is here, and while marketers may feel it's harder to cut through the noise of the various local, state and federal elections happening during this busy time, the 2016 election season is actually revealing a number of interesting insights about consumer behavior.

In fact, Google recently published a voter behavior report containing the following three insights:

Read More

Topics: Premium Display and Banner Ads, Paid Search Engine Marketing, Search Engine Optimization (SEO), Integrated Marketing

Why Mobile Search Strategy Matters: Tips for Local SMBs

Posted by Zuri Stanback on July 18, 2016 at 2:16 PM

If your customers are like most people, they have their smartphones on them throughout the purchase process. With a good mobile search strategy, you can focus on them when it matters most — when they're nearby. A killer mobile strategy will turn smartphones into your best influencers and lead customers right to your door. First, you want to be sure your website has a responsive design to optimize it for mobile. Then, you can get on to the good stuff: building your mobile-centric search strategy.

Give the People What They Want

Searches that happen on cell phones, so-called "mobile-centric" searches, are a powerful way to gain customer insight. By looking at the mobile-centric searches for your category or brand, not only will you learn what people are searching for when they find you, you'll know where they are when they're looking — at home, on the street or right in your store. Taken altogether, this data can give you critical information about what your customers want. Whether it's an address, a phone number, or a special deal, be sure your ads are tailored to provide that information.

Read More

Topics: Search Engine Optimization (SEO), Mobile Optimization and Advertising

A Guide to Ranking in Local SEO

Posted by Alyson Phillips on July 15, 2016 at 10:56 AM

When Google tweaked its algorithm last year, causing online retailer Wayfair to move from a top-five position in keyword search rankings to number one across a number of categories, the company discovered a stunning data bump. By moving higher up on the first page of results, the company saw an incredible 34 percent increase in conversions, according to Search Engine Land.

The conclusion is simple: Search rankings are critical to any business, and with Google offering local search results along with traditional search content, local SEO is more important than ever. Climbing the ladder in these rankings takes time, especially as you climb closer to the top where competition is most fierce. Improvements are entirely possible, as long as you know the right steps to take.

With local search optimization, there are several ways you can take action to make a difference early. Here are a few to build a strong, localized search foundation.

Read More

Topics: Search Engine Optimization (SEO), Content Marketing, Local Listings Management

Increase Website Traffic Quickly With These 4 Steps

Posted by Alyson Phillips on June 27, 2016 at 2:04 PM

The vastness of the internet means it's a competitive place to work, especially when you're trying to win over new visitors. Battles to increase website traffic are often hard-won, and the work of attracting a larger audience is never-ending — but that doesn't mean you have to set your sights months down the road to see results. There are some steps you can take to increase website traffic right away. Even if you're already drawing a respectable audience, consider how these strategies might elevate your website's performance and increase your sales opportunities.

Read More

Topics: Paid Search Engine Marketing, Search Engine Optimization (SEO), Website Design & Development, Content Marketing

Stay Connected

Subscribe to Email Updates

Free Resources

Click here to visit our archive of free eBooks and White Papers

 

Search the Blog...... ...