Be In The Know Blog

Micro-moments: Leverage the Moments That Matter Most

Posted by Ashley Rios on July 28, 2017 at 1:03 PM

If your business sells tacos, you probably cash in on the hashtag #TacoTuesday. You guesstimate that a high percentage of your customer base will be persuaded to eat tacos on Tuesday, thanks to jokes at work, memes on social media and general knowledge of the spicy food-worshiping day.

Read More

Topics: Search Engine Optimization (SEO)

Why Google is Critical to Restaurant Success

Posted by Ashley Rios on June 28, 2017 at 1:35 PM

While food delivery used to be most closely associated with Chinese food and pizza, online delivery services have provided consumers a whole new world of choices for breakfast, lunch, dinner and even dessert. Even though restaurant owners might vaguely know about these services — or perhaps even use one or two of them — there are even bigger opportunities for restaurant owners to bring their world-class dishes to as many guests as possible. Here are a few reasons why Google is critical to restaurant success:

Read More

Topics: Search Engine Optimization (SEO)

3 Easy Online Reputation Management Tips

Posted by Ashley Rios on June 7, 2017 at 1:42 PM

There's no shortage of examples of online reputation management catastrophes, and all it takes is one messy situation to tarnish your brand for good. But while larger organizations can work with pricey PR firms to orchestrate a rebound, smaller businesses aren't usually so lucky. In fact, failing to properly manage your company's reputation online could be a kiss of death to your business.

The good news is there are best practices to follow to maintain a positive reputation and keep current and prospective customers loving your brand. Here are our top three tips:

Read More

Topics: Search Engine Optimization (SEO)

5 SEO Trends You Can't Ignore in 2017

Posted by Ashley Rios on June 2, 2017 at 11:03 AM

As long as Google has been generating results for user's search inquiries, businesses have been striving to reach the top of page one. After all, 75 percent of users never scroll past the first page of search results, according to HubSpot. Achieving the highly coveted top result can bring plenty of traffic to your site and potential leads to your business.

While algorithms often change, one thing is guaranteed: Search engines will always strive to connect users with the best possible answers to their questions. And the most effective SEO trends are those that improve the user experience.

Read More

Topics: Search Engine Optimization (SEO)

3 Essential Social Media Marketing Tips for Restaurants

Posted by Apryl Pilolli & Ashley Rios on May 26, 2017 at 10:06 AM

According to Modern Restaurant Management, 80 percent of people will look at a restaurant online before trying it, and 88 percent of that group will visit the same day. With these statistics in mind, it's easy to see how crucial social media marketing for restaurants is. Your online presence can either bring diners right to your door or drive them to the competition.

Here are three things you can do right now to attract diners on social media.

Read More

Topics: Search Engine Optimization (SEO), Social Media Marketing, Food & Beverage

What Voice Search Means for Your SEO Strategy

Posted by Ashley Rios on May 17, 2017 at 1:54 PM

Voice search is making a quick move into the lives of mainstream customers. Smartphones now come with voice-activated digital assistants, in-house technology like your TV may already have voice functionality and in-home digital assistants such as Amazon Echo and Google home are already shipping to customers around the world.

According to research from VoiceLabs, an estimated 24.5 million devices will be shipped in 2017 alone, resulting in 33 million voice-first devices currently in use. That just counts voice-first digital assistants, which means the true number of voice search touchpoints — counting smartphones and other devices — is much higher.

Read More

Topics: Search Engine Optimization (SEO)

How the Whole Customer Journey Runs Through Search

Posted by Ashley Rios on May 10, 2017 at 1:41 PM

Remaining relevant and visible is a top objective for any search marketer, which means maintaining prime positioning where online search factors into the customer journey.

However, the role of search has changed over time. In the past, search was seen as a bottom-of-the-funnel activity, rather than something that permeates every stage of the journey. Today, we know that isn't the case. Customers depend on search at every stage leading up to the transaction, which means search strategies must be built to account for these varied stages, too. A diversified approach is required for brands to generate positive results from across the spectrum of customer search activity.

Read More

Topics: Paid Search Engine Marketing, Search Engine Optimization (SEO)

Online Presence Management: Spring-Clean Your Reputation

Posted by Ashley Rios on April 10, 2017 at 11:05 AM

Spring is the season associated with deep cleaning and home renewal. If we credit the warmer weather and the longer days for this motivation, then perhaps it's wise to leverage these spring cleaning habits and tend to much-needed business management tasks. Online presence management requires some year-round attention, but certain tasks only need to be done once or twice a year.

If you've neglected your digital presence and it's affecting your bottom line, now is the time to audit this profile and make changes where necessary. By regularly keeping up on this maintenance, you can make your online reputation work for you, instead of against you.

Read More

Topics: Search Engine Optimization (SEO), Content Marketing

Getting Past Gatekeepers: 4 Ways to Beat the Robots

Posted by Ashley Rios on March 24, 2017 at 1:35 PM

Getting past gatekeepers on search engines isn't easy — Google doesn't even release its algorithm for public analysis, so there's no blueprint for winning this endless optimization game.

There are dozens of metrics incorporated into these algorithms, and the ingredients are changing. Over time, the role of location expanded in these search results. Mobile search users often write queries with an implicit desire for local results, even if they don't type out that location. Google and other search engines employ metrics and strategies to quantify and qualify this location information as it relates to local businesses, according to MarTech Today.

Read More

Topics: Search Engine Optimization (SEO)

SEO for Home Services: Don't Mortgage Your Future

Posted by Ashley Rios on February 20, 2017 at 2:02 PM

Not every business has consistent customer activity throughout the calendar year. Just as a public swimming pool doesn't do much business in the winter, certain businesses know their biggest earnings opportunities only come around during certain months of the year.

For home services companies, that peak season is the summer. Consequently, successful SEO for home services requires that these companies plan their marketing schedules with this cycle in mind. Data shows that online search volume for most home services businesses begins to rise between April and May, peaks between June and July and drops sharply in September. How do small to midsize businesses plan a marketing and SEO strategy that takes this cycle into account? It all starts well before the summer business heats up.

Read More

Topics: Search Engine Optimization (SEO), Home Services

Stay Connected

Subscribe to Email Updates

Free Resources

Click here to visit our archive of free eBooks and White Papers

 

Search the Blog...... ...