Retargeting has become a staple for marketers eager to increase conversions, and it's one strategy that's getting better all the time. Retargeting platforms have only become more precise and effective over the years, thus encouraging one of digital marketing's most rewards-rich campaign channels.
Building a retargeting strategy may seem like a challenge at first, but armed with the knowledge of what to do — and, perhaps more importantly, what not to do — you can launch an effective campaign. Here are some essential dos and don'ts to lay the foundation for a successful retargeting strategy.
Do Target Shoppers Who Abandon Carts at Checkout
Retargeting can be deployed through several channels — social media, email or website, for example — but when it comes to increasing sales, the best bet is on retargeting those close-but-not-quite conversions on your website or online store. There, the primary target audience is made up of consumers who've recently shown interest in or intent of conversion before bailing out at the last minute. Reminding them of their interest may convince them to return and complete their purchase.