Be In The Know Blog

3 Ways Location Information Can Drive Foot Traffic to Your Store

Posted by Jenny Sutton on January 4, 2019 at 10:26 AM

As online shopping continues to gain favor with customers, maintaining foot traffic in brick-and-mortar stores is an ongoing challenge for retail brands. Location information offers at least a partial solution to these headaches, leveraging data from shopper smartphones to improve targeting based on geography.

Savvy business owners realize the importance of considering location in their brand marketing strategy.

Here are three actions that any company can take to seize this opportunity and attract local shoppers.

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Topics: Retail, geo-targeting, retail marketing, location data

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