Be In The Know Blog

Marketing to Hispanic Consumers This Holiday Season

Posted by Carlye Creel on November 13, 2017 at 10:51 AM

It might be hard to believe, but the holiday shopping season is upon us. You may be eager to implement your holiday strategy after months of careful planning, but it's important not to overlook one key component: marketing to Hispanic consumers.

ThinkNow Research noted that the Hispanic market has been very receptive to advertising in recent years, and one-third of Hispanic shoppers will spend more this holiday season than they did last year. Here are three steps you can take to make the most of this marketing opportunity.

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Topics: Retail

3 Back-to-school Trends Marketers Should Watch for in 2017

Posted by Ashley Williams on August 23, 2017 at 9:48 AM

Fall is almost here, and along with cooler temperatures, it means kids have been heading back to school. While parents may have mixed feelings about their kids returning to school — or perhaps going for the first time — there's one thing that they all share in common: the hassle of back-to-school shopping.

Though there's nothing that can take away the stress of fighting for the right color notebook or a pack of crayons, there are back-to-school trends marketers should take advantage of to make this annual ritual a little bit easier for parents and increase their own sales.

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Topics: Retail

Rethink Your Back-to-School Marketing Strategy

Posted by Carlye Creel on July 17, 2017 at 10:03 AM

If your back-to-school marketing strategy launches in late summer and wraps up after the first bell rings, it's time to re-think your approach. Take a moment to embrace a wider view of students. Sure, there's the elementary through high school population, but what about traditional and non-traditional college students or graduate school? Students attending schools that are in-service year-round is something to consider, as well. Marketing campaigns running from July through August are often too narrow in focus to include everyone who's heading to classes. Here's what to do.

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Topics: Digital Marketing Strategy, Retail

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