Be In The Know Blog

3 Back-to-school Trends Marketers Should Watch for in 2017

Posted by Ashley Williams on August 23, 2017 at 9:48 AM

Fall is almost here, and along with cooler temperatures, it means kids have been heading back to school. While parents may have mixed feelings about their kids returning to school — or perhaps going for the first time — there's one thing that they all share in common: the hassle of back-to-school shopping.

Though there's nothing that can take away the stress of fighting for the right color notebook or a pack of crayons, there are back-to-school trends marketers should take advantage of to make this annual ritual a little bit easier for parents and increase their own sales.

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Topics: Retail

Rethink Your Back-to-School Marketing Strategy

Posted by Carlye Creel on July 17, 2017 at 10:03 AM

If your back-to-school marketing strategy launches in late summer and wraps up after the first bell rings, it's time to re-think your approach. Take a moment to embrace a wider view of students. Sure, there's the elementary through high school population, but what about traditional and non-traditional college students or graduate school? Students attending schools that are in-service year-round is something to consider, as well. Marketing campaigns running from July through August are often too narrow in focus to include everyone who's heading to classes. Here's what to do.

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Topics: Digital Marketing Strategy, Retail

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