Responsive design is no longer an innovative alternative to traditional website creation: The rise of multiple devices and platforms has made it a necessity for brands catering to large, diverse audiences. Many companies have already converted their websites to a one-size-fits-all solution, increasing efficiency and appeal at an attractive price.
But some brands remain resistant to the new technology, despite consequences that can hurt their digital potential. If you continue to run a website without responsive design, your performance is suffering, whether you realize it or not. Here are some of the most common negative effects you might not even know you're facing: