Be In The Know Blog

Comparison Shopping: How Does Your Business Hold Up?

Posted by Alyson Phillips on September 19, 2016 at 1:47 PM

In a world where almost anything can be bought on Amazon or eBay for a rock-bottom price, many business owners have been dismayed not only by decreased foot traffic, but also the practice of "showrooming," where consumers use brick-and-mortars merely as comparison shopping venues, to then purchase an item online, later. Small and medium-sized businesses (SMBs) have been fighting back in recent years, though, with some proven tactics that are helping to stem what can feel like an overwhelmingly negative tide.

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Topics: Responsive Design, Paid Search Engine Marketing, Mobile Optimization and Advertising

Your Digital Presence Cheat Sheet

Posted by Quiana Wright on March 8, 2016 at 1:20 PM

In today's always-on, hyperconnected world, it is simply not enough just to have a digital presence. It requires almost no effort to just have a website and maybe a social media profile or two, but in order to really reach consumers, it is essential that you connect with them in as many ways as possible, using all of the tools at your disposal. Not sure where to start? Here's your digital presence checklist:

1. Do You Have a Responsive Website?

Google recently published a report that suggests that over two-thirds of websites are using responsive design — but Marketing Land suggests that they might be considering a skewed sample. No matter what the actual statistics are, the fact is that your business needs to be optimized for mobile. The Web is shifting more and more toward the mobile platform, and the fact is that businesses that don't adapt to this changing landscape now risk being left in the dust later.

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Topics: Responsive Design, Search Engine Optimization (SEO), Content Marketing, Local Listings Management

Improve Your Mobile Search Rank in 5 Easy Steps

Posted by Quiana Wright on January 20, 2016 at 1:29 PM

Google's recent announcement that mobile search accounts for more than half of search engine traffic around the world means that your website's level of "mobile-friendliness" will alter its mobile search ranking. According to reporting by Business News Daily, Google only required website owners to optimize for better viewing on smartphones and tablets prior to recent changes to their algorithm. Now, other factors, such as readability and mobile-friendly software, are being taken into consideration when it comes to ranking your site.

Knowing what that means for your website can be tricky. For a small business owner, Google's own checklist for building a mobile-search-friendly site can initially seem frustrating since some of its suggestions include costly solutions, such as building a new website from scratch or working with a developer.

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Topics: Responsive Design, Search Engine Optimization (SEO), Mobile Optimization and Advertising, Content Marketing

5 Reasons Visitors Leave Your Website (and How to Get Them Back)

Posted by Quiana Wright on October 7, 2015 at 10:12 AM

Great headlines and compelling social media posts can help your website get that initial click. But if consumers are navigating away from your site after a single page view (a practice known as "bouncing"), it could indicate a big problem that will definitely lower your overall web traffic. Fortunately, there are some easy ways to reduce your bounce rate and get consumers to spend more time with your website after that first click. Here are five reasons visitors might be leaving your site and five ways to get them back.

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Topics: Responsive Design, Website Design & Development

The Latest Web Design Trends

Posted by Jennifer Dragon on August 19, 2015 at 11:02 AM

As many organizations update their websites based on the latest Web design trends, there is a potential for your site to get lost in the monotony. However, as current developments are all about finding unique ways to connect with your audience, there are more opportunities for you to make your site stand out to a targeted group. Overall, most trends in imagery, layout, color and typography are moving toward a simpler design.

Imagery

As 1stWebDesigner points out, one of the current Web design trends involves incorporating large background images. While you may already be seeing these types of images everywhere, you can give your brand an edge by adding subtle movement. According to 99designs, one variation on this trend is animated storybooking, in which an animation sequence is triggered when a user scrolls to a certain position on his or her screen.

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Topics: Responsive Design, Website Design & Development, Interactive Design & Creative

How Sites Were Affected by "Mobilegeddon"

Posted by Quiana Wright on August 10, 2015 at 10:39 AM

Google's mobile-friendly update promised the coming of "mobilegeddon" when it was released this past spring, but it didn't have quite as big an impact as marketers initially predicted. Though this update does not yet have the same far-reaching effects on search results that previous updates like Panda and Penguin did, it still changes the search landscape by providing benefits to mobile-optimized sites.

How the Update Impacts Search Rankings

According to Search Engine Land, after Google's update took place, "listings [began to] rank higher in smartphone search than they [did] in desktop search simply because the site that previously ranked higher [was] not mobile friendly." This information shows that, as a result of Google's new algorithm, non-mobile-optimized sites have been receiving less mobile traffic than their competitors. This is a major development because mobile shopping is becoming more and more popular. If sites that don't have a responsive design lose a portion of their mobile shopping traffic, they'll have a lower potential of earning valuable customer conversions.

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Topics: Responsive Design, Mobile Optimization and Advertising, Website Design & Development

Is Your Website Killing Your Business?

Posted by Quiana Wright on August 3, 2015 at 10:46 AM

There are plenty of components to a successful business model. First and foremost is, of course, a high-demand product or service that is superior to what your competitors offer. Next, you need a successful marketing campaign, complete with compelling content and a detailed social media strategy. However, even if you have all of these pieces, there is one central facet of your business that could still be costing you a huge part of your potential consumer base: your website. In fact, Web design best practices can be crucial to your success. The Huffington Post reports that 57 percent of mobile users will leave your site if it takes more than three seconds to load, and 30 percent of consumers will abandon a transaction if the website's shopping cart is not optimized for mobile devices. Here are three Web design best practices that you can't afford to ignore.

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Topics: Responsive Design, Website Design & Development

3 Strategies to Generate More Leads

Posted by Alyson Phillips on July 8, 2015 at 9:54 AM

Lead generation has become one of the top goals of digital marketing. Companies are eager to use digital channels to expand their reach among an audience, increase their client base and generate new revenues. But many brands — particularly young ones that are still working to build a solid consumer base — find themselves struggling to effectively and consistently generate these leads. By employing a few proven strategies to generate more leads, these brands can slowly increase their consumer interactions and build toward a more lucrative stream of clients. Here are three key strategies that encourage user action and increase conversions.

1. Use Paid Search

Paid search is a very valuable source of leads. But, due to competition, the top keywords in your industry may be too expensive to pursue. As such, you should do a little research to find strong, relevant keywords and phrases that are lower volume and therefore face less competition. By doing so, you can find an affordable way to drive potential customers to your website — because when those lower-volume key phrases are searched, you'll rank very high.

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Topics: Responsive Design, Paid Search Engine Marketing, Digital Marketing Strategy

Google Testing "Slow to Load" Warning Label in Search Results

Posted by Quiana Wright on July 6, 2015 at 10:32 AM

Google has brought back an experimental "slow to load" warning in mobile search results that could have major implications for websites seeking traffic from mobile devices. This feature is part of the search engine giant's increasing effort to push websites to deliver better results to mobile search users.

According to Search Engine Land, these new labels were initially tested in February. After they were tested, they were pulled from search results, but now they're back, at least in some limited capacity. Slow-loading websites are being marked in search results with small, yellow warning signs that caution mobile users of the slow loading times they may face by choosing to click on that search result. It's worth noting that Google is applying this warning label even to some of its own properties, including YouTube.

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Topics: Responsive Design, Search Engine Optimization (SEO), Mobile Optimization and Advertising, Website Design & Development

Having Trouble Converting Website Visitors Into Sales?

Posted by Quiana Wright on June 10, 2015 at 9:41 AM

In 2014, retail sales on the Internet topped $300 billion for the first time, according to Internet Retailer. So if you're having trouble converting website visitors into sales, you're missing out. But before your visitors can convert, you have to get them to stay on your site. Business 2 Community notes that you generally have less than 10 seconds to convince a visitor to stay on your website. So building your site to optimize conversions can mean the difference between staying in business or closing shop. The good news is that in most cases the fixes are easy. Here are three suggestions for getting the most from your customers.

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Topics: Responsive Design, Website Design & Development

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