Faster internet speeds and easier streaming capabilities have opened the door for better digital video experiences. As consumers demonstrate an unending appetite for video content, brands are pushing their marketing departments to ramp up production and develop campaigns that deliver results.
As the production side of video becomes more cost-effective for SMBs to consider, a greater challenge facing these campaigns is ensuring that the video content messaging aligns with the voice and marketing goals of the company. When it comes to following video best practices, brands must make sure this content satisfies the desires of their target audience.
No industry understands this better than Hollywood. If you're looking for ways to optimize your video messaging for your target customer base, you can glean inspiration from the movie production studios.