Native advertising has been around for years, and it exploded in popularity when social networks like Facebook began offering marketing channels that were well-suited to native content.
But the growing trend of native ads among small- and medium-sized businesses is the result of an entirely different force. According to The Wall Street Journal, native ads are gaining more prominence on programmatic ad exchanges and their share of overall ad volume is growing. Even though banners remain the dominant form of advertising sold through these exchanges, the increased role of native advertising has made it more accessible to SMBs.
That said, it remains uncharted territory for small business owners who are leery of spending their precious marketing dollars on unproven methods. But there are at least three solid reasons why every SMB should be thinking about launching their own native ad campaign.