Retailers that are trying to navigate the changes brought about by mobile commerce likely have their hands full.
According to a report from eMarketer, mobile purchases are expected to account for the majority of e-commerce sales by 2021. Meanwhile, mobile sales solutions are transforming the brick-and-mortar retail space and raising customer expectations for the kind of experience that businesses should offer.
Between the changing trends and new technology, marketers will be busy upgrading their digital strategy. Effective retail marketing will need to find a way to leverage digital channels for improved customer engagement while better understanding the way people shop in a mobile world. Here are some key trends (and changes) to keep in mind.