Be In The Know Blog

How Google My Business Rankings Work (and 5 Ways to Leverage Yours)

Posted by Ashley Rios on March 7, 2019 at 11:30 AM

Almost two-thirds of smartphone users are more inclined to make a purchase from businesses that customize location information. Businesses that optimize their local search presences are primed to convert searchers into sales.  

To improve the odds of appearing in local searches, businesses should take full advantage of their Google My Business (GMB) page. When searching locally, Google will display GMB pages before more traditional website links. For example, search for "Chinese restaurant" on your smartphone. Google will display the GMB pages of restaurants that fit that description in the Maps results at the top of your screen. As a business owner, you can leverage your GMB profile to improve your local search visibility and increase potential customers.

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Topics: small business, local business, geo-targeting, location data, Google Analytics

Small Business Saturday Marketing Ideas to Make Your Local Business Stand Out

Posted by Jenny Sutton on November 2, 2018 at 11:11 AM

If you're a small business, the Super Bowl of sales is just around the corner. Do you have your Small Business Saturday marketing ideas lined up and ready to go? If not, don't worry. There are ways to ensure your business scores a touchdown.

Small Business Saturday is the perfect opportunity for small business owners to double down on their marketing strategies and find new customers by using eye-catching content. Learn how to get the most out of the small business event of the season.

How to Get All Eyes on Your Business

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Topics: Marketing Strategy, small business, local business

How to Find My Target Audience: Using Data to Increase Ad Relevancy

Posted by Katie Farmer on October 26, 2018 at 11:19 AM

For small- and medium-sized businesses, the value of marketing and advertising is directly tied to the efficiencies created by each channel. So it's not surprising that many budget-strapped organizations eschew TV commercials and other high-spend, inefficient channels that can make a big splash while delivering middling ROI.

Still, even with precise marketing solutions offering unprecedented levels of targeting and efficiency, it's hard to drive strong marketing ROI without a clear understanding of your primary audience.

How to Find My Target Audience

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Topics: Premium Display and Banner Ads, local business

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