Be In The Know Blog

More Than Skin Deep: Visual Content Improves Your Bottom Line

Posted by Carlye Creel on February 2, 2017 at 2:08 PM

Visual content is good for business. In fact, imagery is so powerful that just seconds of watching a video will increase purchase intent in 44 percent of viewers, according to a Facebook study. Additionally, Facebook posts with photos get 120 percent more engagement than text-only social media posts, a report from Ragan explained. Why are these things true? And, more importantly, how can you use this information to your advantage?

First, the (Neuro) Science

Estimates dating the origin of spoken language vary, but according to a report from the University of California, Berkeley, the process began with visual demonstration approximately 1.8 million years ago. In fact, our brains are hard-wired for visual information, and visual senses are meant to be powerful.

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Topics: Digital Marketing Strategy, Video Advertising, Interactive Design & Creative

3 Reasons Why Brand Colors Are More Important Than You Think

Posted by Rachel McMullen on November 16, 2016 at 11:12 AM

When brands are looking at crafting broad marketing campaigns, a lot of effort, research and resources are poured into things like ad text and calls to action. However, there's one facet that's so obvious many marketers miss it completely: color.

Ogilvydo posits that because color evokes instantaneous emotions, reactions and physical responses, it can have a profound influence on the choices consumers make (even unconsciously), which is why this seemingly insignificant element of display ads can have an outsize impact on conversions and, ultimately, your bottom line. Here's why brand colors are so important.

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Topics: Interactive Design & Creative

The Best Call-to-Action Phrases You Haven't Used

Posted by Alyson Phillips on August 12, 2016 at 11:02 AM

Call-to-action phrases (CTAs) can make all the difference when it comes to return on investment. While you want to write compelling copy to engage customers, you also need to figure out how to take that engagement one step further and drive traffic to your site and product pages, which is where CTAs step in.

Check out these five effective call-to-action phrases, and learn why they work and how to write your own. These CTAs don't necessarily have to be the button copy, but they should make your customer want to click.

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Topics: Premium Display and Banner Ads, Interactive Design & Creative, Professional Services

Are Animated Banner Ads Still on the Move?

Posted by Rachel McMullen on August 10, 2016 at 11:19 AM

There are a lot of myths about banner ads out there. While we've already debunked a few of these, today we'll turn our mythbusting sights specifically to animated banner ads. It's impossible to browse the internet for very long without seeing them, but does animation really make banner ads better? Surprisingly, the answer is no. Here are three reasons why:

Flash Is Dead

As far as support and compatibility are concerned, Flash has been on its way out for a long time. Though banners that use Flash-based animation are easy to create, they isolate quite a large audience right off the bat. Adobe has created Animate, which is friendly with all browsers and devices.

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Topics: Premium Display and Banner Ads, Interactive Design & Creative

Increasing "Contact Us" Form Conversions: 3 Easy Steps

Posted by Jennifer Dragon on April 14, 2016 at 1:39 PM

As marketers, there are plenty of practical things you can do to increase conversions. Employing responsive design on your website, auditing your SEO techniques and ramping up your content marketing efforts are all good strategies. However, if you're ignoring your "contact us" form, you could be losing consumers right at the conversion finish line. Some experimentation and A/B testing may need to take place, but here are some simple ways for you to start increasing "contact us" form conversions.

1. Take a Look at Page Placement

We know that page design already has a huge impact on conversions as a whole. Graphics placement, banners and navigation all can affect what kind of impression your Web page makes on consumers, and the same holds true for forms. Try placing your "contact us" form near the top of the page, "above the fold," so that browsers won't have to scroll down to see it.

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Topics: Website Design & Development, Interactive Design & Creative

Spring Clean Your Marketing Campaigns

Posted by Rachel McMullen on April 7, 2016 at 11:39 AM

Creating a marketing campaign is a lot of work. After months of research, A/B testing and seemingly endless promotion to get it up and running, it's reasonable to want to rest a little bit and reap the rewards of a campaign well executed. But don't get too comfortable. Marketing campaigns aren't just "set it and forget it"; they require continual maintenance to make sure you're always connecting with your base in meaningful ways and reaching as many new customers as possible. While you might not need a complete overhaul just yet, here's a spring cleaning checklist you can use to spruce up your campaigns as the last of the winter chill melts away.

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Topics: Social Media Marketing, Content Marketing, Interactive Design & Creative

Increasing "Contact Us" Form Conversions on Your Site in 5 Easy Steps

Posted by Rachel McMullen on February 4, 2016 at 11:31 AM

Increasing "contact us" form conversions is a very effective way to generate new leads for your business, yet it still represents a hurdle for many marketers. Your SEO strategy does a great job driving traffic to your website, where your visitors might poke around on various pages — but when they get to your contact page, instead of filling out your form, they bounce. It happens all too often. Use these tactics and be on your way to increasing "contact us" form conversions on your site.

1. Keep It Short

Lengthy forms are a turnoff to visitors, so ask for the least amount of information you need. It won't be hard to convince eager clients, but for the most part these days, asking for a phone number is like asking someone to marry you before you go on a date. Unless your business is call-based, avoid this field. If you need that additional information, it's better to entice your prospects to give it later.

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Topics: Website Design & Development, Interactive Design & Creative

Web Design Trends of 2015 and What to Expect in 2016

Posted by Jennifer Dragon on January 27, 2016 at 12:42 PM

As 2015 fades further into the background, it's time to take a look back at some of the Web design trends that helped shape the past 12 months. Last year was an eventful one, with some emerging Web design trends starting to gain prominence and some past ones fading into obscurity. Let's go over some of the most popular Web design changes that made waves this year and take a look into 2016 to see how these trends will fare in the near future.

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Topics: Website Design & Development, Interactive Design & Creative

Landing Page Best Practices to Elevate Your Conversion Rate

Posted by Jennifer Dragon on January 6, 2016 at 10:44 AM

Landing pages play a central role in turning website traffic into conversions. Most companies use landing pages to welcome incoming referral traffic to their website and its offerings, but those landing pages may not be working for brands as they should. Marketers understand that landing pages wield incredible value, but when landing page best practices aren't followed, they often fall short of their potential.

This misstep shouldn't be acceptable for any brand. Landing pages are used by too many digital marketing channels for marketers to risk lose potential conversions. Established best practices and innumerable case studies offer an easy-to-follow road map when designing these pages and help explain how they complement other digital ads and related marketing content.

For brands looking to boost their conversion rate, here are four essential changes to your strategy:

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Topics: Website Design & Development, Interactive Design & Creative

HTML5 Is the Future for the Internet, but Its Present Is a Struggle

Posted by Jennifer Dragon on December 21, 2015 at 11:04 AM

Following Steve Jobs' comments in 2010, Apple insisted that its iOS software wouldn't continue to support Flash long into the future. That opened the door for a new coding language designed to build rich digital content for the Internet's consumption. Today, that coding language alternative has a name: HTML5.

Released in October 2014, this new coding solution has inspired a lot of debate over whether it's an actual improvement over Flash, and how, exactly, it's able to elevate the ceiling for online content development. While long-term forecasts for this coding language remain high, many developers think it will ultimately provide a more versatile and agile platform for content creation than Flash. Nonetheless, the release of the new coding language has been met with multiple challenges that impede its present stature and give the language a bad name.

Here's a rundown of what challenges HTML5 developers currently face on the long road to a (hopefully) better coding language solution.

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Topics: Website Design & Development, Interactive Design & Creative

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