Small businesses face a razor-thin margin for error when it comes to generating leads and increasing their customer base. With a new year underway, businesses already have their resolutions in place to grow in 2017.
Increasing leads is almost always among these goals. If you're unclear on how to generate leads but know you've got to find a way, consider these 10 steps to create more opportunity for your company:
1. Send Personalized Emails
Personalization goes a long way via email. Simple efforts at personalization can increase open rates by more than 50 percent, and they have higher click-through rates as well. Start with adding personal names at the tops of emails and then experiment with other personal touches.