Be In The Know Blog

Building a Marketing Strategy: 4 Questions to Ask Yourself Before Getting Started

Posted by Jenny Sutton on September 13, 2018 at 11:16 AM

Let's say the wing-it approach isn't working. You've decided building a marketing strategy and tracking your progress will help you meet your business goals. But where do you start?

It takes more than a bulleted list of talking points and an eye-catching logo to build brand recognition for your company, according to Marketing Land. The ideal first step is to think about the process as a whole. Sure, it's enticing to jump into creating messaging, but let's lay the groundwork for success first.

Identifying Your Basic Marketing Needs

There's no reason to launch a creative campaign before you've defined your goals, explored your resources and accepted the amount and type of work you can realistically manage.

1. What are your goals?

You want more sales, more recognition and to become the brand that rolls off the tips of tongues everywhere. But dig deeper. Have you identified factors that can be measured and evaluated over time?

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Topics: Digital Marketing Strategy, Integrated Marketing

Home Services Marketing Tips for Small Business Owners

Posted by Maddie Thomas on September 11, 2018 at 2:15 PM

You've done the usual. You started a Facebook business page, wear your company logo shirt around town proudly and sponsor the Little League team. Your home services marketing tactics work pretty well, but there's still room for improvement. Whether you're fixing leaky faucets, mowing lawns, cleaning homes or helping homeowners in another way, you can land more customers by taking a structured approach to your promotional efforts.

Business operations software company Jobber shared a list of 2018 trends and predictions to help guide home services business owners. Here are a few of the top takeaways:

  • Customers seek time efficiency. The ability to book appointments 24/7 through apps or social platform messaging services trumps calling an office line during the 9-to-5.
  • Adopting new technology helps you rise above your competition. From promoting multiple lines of communication to using mobile billing and payment processes, adopt current tech trends.
  • Stay in touch with your clients. Being top of mind can only happen when your past customers hear from you regularly. Implementing a strategic marketing plan is the foundation for effective communication.

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Topics: Digital Marketing Strategy, Integrated Marketing, Home Services

Business Spotlight: Body Details True Laser Specialists

Posted by Jenny Sutton on February 14, 2018 at 10:42 AM



Local Solutions is proud to have worked with Body Details for the past three years. In this Business Spotlight, learn how Local Solutions helped grow this 4 location laser clinic to 7, delivering over 100% revenue growth in less than 3 years.

Body Details has dared to be different, bold, and strategic as a small business in a major market. They recognized the importance of being present through all stages of the consumers’ buying journey, while understanding that efficiency is critical to success. As behaviors continue to shift online, Local Solutions and Body Details have worked closely together to ensure the campaign approach adjusts to engage with and market to the right clientele.

“We partnered with Cox Media Group, a media company that has deep roots at the local level and national expertise. Together, we have embarked on an omni-channel marketing campaign focused on lead generation.” Says Claudio Sorrentino, owner of Body Details.

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Topics: Digital Marketing Strategy, Integrated Marketing

Client Retention: 3 Ways to Keep 'Em Coming Back

Posted by Carlye Creel on January 29, 2018 at 2:19 PM

It's a new year. Fresh starts typically replace old habits during this season, but that might leave your partnerships (and income) uncertain. As your clients evaluate their expenditures from the previous year and dig into 2018 budgets, rise above their bottom line projections and make a personal impact. Focus on client retention.

It's common knowledge that acquiring a new client costs more than nurturing an established one. Marketing Land explained that this concept of "retention marketing" should be part of your B2B strategy, with an emphasis placed on customer experience. Retaining your current clients gives you more opportunities to up-sell, or cross-sell, as you develop new products and services. Plus, pricing isn't as much of a concern because existing customers already appreciate the value you provide.

So, how can you be sure that your clients stick with you in 2018? The answer is simple: Focus on their needs — not yours.

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Topics: Integrated Marketing

Psychographic Marketing: What Marketers Need to Know

Posted by Carlye Creel on January 3, 2018 at 10:41 AM

If the term "psychographics" brings to mind images of lava lamps and tie-dye shirts, think again.

Psychographic marketing isn't a throwback to 1970s business promotion techniques, but rather a marketing approach that focuses on human attitudes and interests. Here's some insight into psychographics, and tips for putting them to work for you.

What are Psychographics?

When marketers dig into the psychographics of their target customers, they're learning about behaviors, values, interests, opinions, attitudes and activities. This approach often augments traditional demographics-based audience personas.

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Topics: Integrated Marketing

How to Reach The Unreachables Through Advertising

Posted by Solomon Cormier on December 7, 2017 at 1:58 PM

Since the dawn of television, brands have used the platform to successfully deliver their messages directly to viewers' homes. From small, local businesses to global organizations, television advertising has been a staple of the traditional media mix for brands for generations. But over the past decade, TV consumption has changed dramatically — especially among one particular group.

The Challenge of the Unreachables

Coined by Heart & Science CEO Scott Hagedorn as "the unreachables" in a Wall Street Journal article, a significant portion of millennials and Gen Xers are shying away from traditional means of consuming television. Instead, these adults watch TV programs through apps on mobile devices and through streaming services like Netflix and Hulu.

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Topics: Digital Marketing Strategy, Integrated Marketing

Home Services Marketing: Top Three Lead Generating Strategies

Posted by Jesse McCambridge on November 17, 2017 at 2:19 PM

Local businesses face unique challenges (and opportunities) when it comes to generating leads and growing their base within their targeted service area. Home services marketing strategies typically have the luxury of using digital marketing channels while also finding continued success in certain forms of traditional marketing.

If you're a home services business owner who's eager to expand your lead-gen channels, there are three strategies that can help you broaden your business base and maximize your leads, and customer conversions.

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Topics: Integrated Marketing, Home Services

Making Customer Experience a Cornerstone of Your Marketing Strategy

Posted by Carlye Creel on October 9, 2017 at 1:57 PM

Expectations have never been higher. Thanks to innovative technology and increased competition, people understand that a better customer experience is available to them — and they're willing to look for the brands that can offer it.

The onus is on businesses to improve their approach to customers. Personalization and customization shape the customer experience, and marketing is now required to engage with individuals at an unprecedented level. If you haven't already embraced a customer-centric marketing strategy, you could be risking your company's future by resisting the transition.

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Topics: Integrated Marketing

Oktoberfest: 3 Surprising Marketing Tips Gleaned from the Festival

Posted by Carlye Creel on October 4, 2017 at 1:49 PM

You might not think that marketing has much in common with a German festival that's over 200 years old, but in fact, there are a number of things marketers can learn from the annual Oktoberfest tradition. Not convinced? Here are three surprising similarities that might change your mind.

1. It's All About Perception

Did you know that the famous festival isn't actually about beer? Although thirsty travelers come from around the world for a pint of Oktoberfestbier, this tradition, known to locals simply as "Wiesn," celebrates the anniversary of the wedding between Bavarian Crown Prince Ludwig and Princess Therese of Saxony-Hildburghausen. The roots of the festival are in commemorating a historic event, but the popular perception of it as the "ultimate worldwide beer festival" has served it well — year after year, tourists pour into the city.

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Topics: Integrated Marketing

Online Marketing: Why Local Businesses Can't Sit on the Fence Anymore

Posted by Ashley Rios on September 22, 2017 at 10:58 AM

It's easy for local businesses — especially small ones with a single location — to look at the online world of e-commerce and digital marketing and feel like they exist on their own terms outside of that world. After all, if you own a local dancewear retail company, you might think that since you aren't competing directly with retail giants, you don't really have to exist in the online marketing world, instead relying on local clients and traditional marketing only. However, even though this line of thinking may keep your doors open, it could be limiting your growth potential.

Here's why local businesses can't sit on the fence anymore when it comes to online marketing.

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Topics: Search Engine Optimization (SEO), Integrated Marketing

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