Be In The Know Blog

Mobile Healthcare Searches: 3 Things Providers Need to Know

Posted by Alyson Phillips on November 9, 2016 at 1:13 PM

While the mobile revolution of the 21st century has changed the face of modern business in nearly every industry, the medical industry has been particularly affected by the rise of smartphones in the U.S. More than half of all smartphone owners have used their phones to look up a medical condition in the past year, and two out of three seeking immediate treatment (at an urgent care facility, emergency room, etc.) check their devices to find the locations closest to them. With mobile healthcare searches on the rise, providers may be wondering how they can connect with new patients and take advantage of this growing trend. Fortunately, the solution starts with two little words:

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Topics: Paid Search Engine Marketing, Search Engine Optimization (SEO), Healthcare

Health Care Marketing 101

Posted by Alyson Phillips on September 26, 2016 at 10:58 AM

The services they provide are much different than your typical organization, but just like those businesses, health care companies need to make their offerings known to the public.

If you're in the industry, you know that marketing is a critical component of your business' long-term success — but the keys to success are much different for you than they are for, say, a retail company or a restaurant chain. You're tasked with promoting your services while establishing your expertise and building considerable trust among your potential patients. There's plenty to balance in terms of professional ethics, sensitivity to patient needs, and the duty to provide the highest standard of care possible.

So how can you reflect these core values through your marketing? Here are some tips.

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Topics: Video Advertising, Integrated Marketing, Healthcare

Native Advertising and Content Marketing for Health Care Companies

Posted by Quiana Wright on November 2, 2015 at 9:57 AM

For many people, the world of health care can be complex, confusing and maybe even a little frightening. But in today's online age, new opportunities exist for health care providers not only to reach out to potential new patients, but also to help them feel more comfortable. You can do this by engaging directly with them via content marketing and native advertising. These tools can be game changers — helping to form the backbone of a marketing strategy that will grow your practice in a lasting way.

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Topics: Native Advertising, Content Marketing, Healthcare

Health Care SEO: 3 Ways to Elevate Your Health Care Organization

Posted by Selena Lawson on July 18, 2014 at 11:38 AM

Health care SEO can be a little tricky. No one plans on getting the flu or spraining an ankle. When health care issues arise, users who turn to search engines to find out what to do (and where to go) are looking for information fast. Here are three ways that health care organizations can boost their search engine rankings and ensure that prospective patients can easily find them online.

Target Your Key Topics Effectively

When you're thinking about key topics to use for health care SEO, it is vital to keep your audience in mind. What are your patients searching for? How are they wording those searches? Though marketers for a pediatric practice might be tempted to use key topics like "kids health" or "children's doctor" in their SEO strategy, most parents searching for information about a local pediatrician are probably looking for practical information. Key topics such as "immunization schedule," "childhood diseases" or "infant growth chart" will be helpful in guiding parents towards your practice.

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Topics: Search Engine Optimization (SEO), Healthcare

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