Instagram has revolutionized the way the food and beverage industry does marketing and advertising — putting an emphasis not just on creating photo-worthy dishes and food trends, but also on building a following that translates to a loyal customer base.
No one said 'gramming is easy, but the platform and the food trends it inspires are here to stay for the foreseeable future. Why not take advantage? An engaged social media following keeps you top of mind for your audience, but that's not all. Your restaurant becomes visible to second- and even third-degree connections whenever someone likes or comments on a post, helping you reach an exponential number of people with each new follower.
The best benefit of all? Unless you want to run Insta ads, using the platform is totally free. If you're not taking advantage of available networks, you're leaving money on the table.
So, how do you achieve success on Instagram in the age of never-ending food trends? A few expert tips (and a little team effort) can go a long way. Read on, then prepare your camera for some activity.