Be In The Know Blog

Why Fast Food Marketing Has Gone Mobile

Posted by Zuri Stanback on June 9, 2017 at 10:55 AM

The key to any successful marketing strategy is reaching your key audience in the location they frequent most. When it comes to fast food marketing, millennials — a substantial 25 percent of the population — spend more money on dining out than any other age group, according to Restaurant Marketing Labs.

The average millennial shells out $174 per month on restaurant food, compared to non-millennials, who spend $153 per month. The $21 difference could easily translate into two or three more fast-food lunches per month, and a significant bottom-line boost for quick service restaurants (QSRs). How can you take advantage of mobile marketing offerings at your OSR?

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Topics: Mobile Optimization and Advertising, Food & Beverage

3 Essential Social Media Marketing Tips for Restaurants

Posted by Apryl Pilolli & Ashley Rios on May 26, 2017 at 10:06 AM

According to Modern Restaurant Management, 80 percent of people will look at a restaurant online before trying it, and 88 percent of that group will visit the same day. With these statistics in mind, it's easy to see how crucial social media marketing for restaurants is. Your online presence can either bring diners right to your door or drive them to the competition.

Here are three things you can do right now to attract diners on social media.

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Topics: Search Engine Optimization (SEO), Social Media Marketing, Food & Beverage

How Target Advertising Can Drive Business Into Your Restaurant

Posted by Zuri Stanback on May 19, 2017 at 9:35 AM

Restaurants face the endless challenge of enticing consumers to walk through the front doors. Word-of-mouth carries a lot of clout, and the restaurant industry has been transformed by the heavy influence of online reviews.

But neither of these channels offer any control to the restaurant — that's where target advertising comes into play. By using digital channels to expose your restaurant to nearby consumers looking for a bite to eat, you can control some of your online fate while leveraging influential technology to make a greater impact.

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Topics: Reach Extension and Targeting, Food & Beverage

3 Overlooked Ways to Optimize SEO in the Restaurant Industry

Posted by Quiana Wright on December 7, 2015 at 10:54 AM

Getting high rankings in search results is a big goal for any business, but it’s especially helpful in the restaurant and beverage industry. Ninety-two percent of consumers surveyed have searched for a restaurant online in the last six months.

You’re likely using search engine optimization (SEO) to capture these customers; however, some businesses in the restaurant and beverage industry overlook simple SEO techniques that can attract customers.

Here are three overlooked ways to optimize SEO in the restaurant and beverage industry.

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Topics: Search Engine Optimization (SEO), Food & Beverage

Want More Diners at Your Restaurant? Don't Ignore Local Mobile Search

Posted by Quiana Wright on July 16, 2015 at 9:46 AM

Research from Google shows that local mobile search may actually be more important than previously thought, especially when it comes to conversions within a short window of time. According to the research, 50 percent of consumers who conduct a local search on their smartphone will visit a corresponding store within a day, and 18 percent of those searches will lead to a purchase within 24 hours.

Though this type of broad research can apply to almost any business, it's particularly important for restaurants. According to Google, "nearly half of people won't search for a restaurant until within an hour of going. That number jumps to almost 60 percent for millennials." But while having a mobile digital site is incredibly important for restaurants looking to attract these types of spur-of-the-moment consumers, it isn't enough to fill booths and tables ahead of the dinner rush. Here are three tips on how to maximize the impact of local mobile search.

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Topics: Mobile Optimization and Advertising, Website Design & Development, Local Listings Management, Food & Beverage

Restaurant Marketing: 3 Tips to Entice Guests Into Your Restaurant

Posted by Selena Lawson on October 6, 2014 at 1:44 PM

It's true that there's no one-size-fits-all approach to marketing, and nowhere is that more apparent than in the hospitality industry. Restaurant marketing in particular can be a challenge since competition is intense and value propositions can vary wildly depending on both target and local markets. So how can you get consumers to take notice of your restaurant? These three restaurant marketing tips can help you attract more guests and get casual diners to become frequent patrons.

1. Don't Just Establish a Social Media Presence; Be Present on Social Media

Many businesses see the intrinsic value in social media and set up accounts on multiple sites, including Facebook, Twitter and Pinterest. However, simply creating an account and establishing a presence on these networks isn't enough. Being present on these networks with regular updates is crucial to getting the word out about your restaurant. Try posting photos of new menu items, highlighting positive guest reviews and offering special deals and discounts. These highly shareable posts will help you get the word out about your restaurant, and as users like, comment, pin and retweet these posts, your visibility will rise. The Wall Street Journal reports that Twitter even has a click-to-call feature that restaurants can use to encourage hungry users to make reservations instantly. Being present on all your social media accounts will help boost engagement with existing patrons, encourage return visits and help spread the word about your restaurant in an organic way.

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Topics: Responsive Design, Search Engine Optimization (SEO), Social Media Marketing, Food & Beverage

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