Be In The Know Blog

3 Social Advertising Don'ts You Can't Ignore

Posted by Apryl Pilolli on October 12, 2018 at 11:16 AM

When it comes to the world of advertising, the only constant is change. Wildly successful ads from the 1960s are often laughable by today's standards. But while we poke fun at the old campaigns' massive blocks of text and questionable art choices, modern trends are changing at breakneck speeds — especially when it comes to Facebook advertising.

Here are a few things you'll want to keep in mind to ensure your campaigns are relevant, engaging and drive enough return on ad spend (ROAS) to make your efforts worthwhile.

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Topics: facebook, Social Media Marketing

Facebook Security Breach: What You Need To Know

Posted by Apryl Pilolli on September 28, 2018 at 4:42 PM

Facebook says it recently discovered a security breach affecting nearly 50 million user accounts. This hack is one in a long line of hacks impacting large brands, like Facebook, in the past year.
 
In a blog post, the company says hackers exploited its "View As" feature, which lets people see what their profiles look like to someone else. Facebook says it has taken steps to fix the security problem and alerted law enforcement.
To deal with the issue, Facebook reset some logins, so 90 million people have been logged out and will have to log in again. That includes anyone who has been subject to a "View As" lookup in the past year.
Facebook says it doesn't know who is behind the attacks or where they are based.In a call with reporters on Thursday, Zuckerberg said that the company doesn't know yet if any of the accounts that were hacked were misused.
Facebook has more than 2 billion users worldwide.
Here are 3 tips to increase your account security.
1: Change your password frequently.
2: Use two-factor authentication.
3: Be careful which third party apps you connect directly to your Facebook account.

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Topics: facebook

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