Be In The Know Blog

Digital Success Series: Be Seen Everywhere

Posted by Alyson Phillips on September 21, 2015 at 11:20 AM

"In the old days I could just run a local ad and that would take care of the needs, but in today's world you need to be seen everywhere - through digital, through the TV - and with my relationship with Cox Media Group and Google, they take care of all of that for me." - Roger Newman, EVP Stahl Plumbing.

Being seen everywhere is something most companies are trying to accomplish. What they (and you) may not realize is that you don't have to choose between digital advertising and TV, radio, or print advertising. You can do both and experience more success because of it. 

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Topics: Paid Search Engine Marketing, Integrated Marketing, Digital Success Series

Digital Success Series: Compete and Win

Posted by Alyson Phillips on September 2, 2015 at 10:15 AM

"Today we're spending less money, but we're reaching a lot more people." - General Sales Manager, Ferman Automotive - Tampa. 

One of digital marketing's greatest assets is that it allows advertisers to do just that - spend advertising budgets in really strategic ways that target the people most likely to make a purchase. In today's marketplace, the competition is tough, particularly for automotive dealers, so finding a digital marketing partner that can hone in on what will make your business stand out from the pack, reach more customers, and drive more sales is critical to success. 

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Topics: Paid Search Engine Marketing, Digital Marketing Strategy, Integrated Marketing, Digital Success Series

Digital Success Series: Driving Results

Posted by Alyson Phillips on July 14, 2015 at 3:06 PM

Every business participating in any kind of advertising wants pretty much the same thing - results. 

There are a wide array of results that businesses are after, and there are just as many solutions to drive those results. Better Hearing Center of Austin wanted to increase the number of patients coming through the door, so we leveraged our expertise as a Google Premier SMB Partner to create dynamic paid search campaigns that delivered the results they were looking for. But we'll let them tell you more about that...

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Topics: Paid Search Engine Marketing, Digital Marketing Strategy, Digital Success Series

Digital Success Series: Trust

Posted by Alyson Phillips on June 17, 2015 at 2:29 PM

Trust is a huge component of any relationship. Many would argue that mutual trust and understanding is what makes the relationship. Here at Cox Media Group, we pride ourselves on being trusted digital marketing partners to the advertisers we serve. But don't take it from us (because we get it, you may not trust us yet); hear it from one of our local clients in Miami. 

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Topics: Digital Marketing Strategy, Digital Success Series

Digital Success Series: Expertise

Posted by Alyson Phillips on May 22, 2015 at 10:12 AM

We try not to toot our horn too often, but when a client thanks us for opening their eyes to digital marketing strategies they never considered or understood before - digital marketing strategies that produced real results for their business - we can't help but share. 

In our first installment of the Digital Success Series, take a look at what Dan Earle, the Marketing Director at Career Point College had to say about the expertise of our CMG Local Solutions team in San Antonio. 

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Topics: Digital Marketing Strategy, Digital Success Series

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