Be In The Know Blog

4 Digital Display Ad Trends to Watch This Year

Posted by Jesse McCambridge on March 27, 2018 at 9:53 AM

Targeted digital display ads are booming, with U.S. advertisers estimated to spend $49 billion on them in 2018, according to eMarketer. With digital display ad trends on the rise, now's the time to beef up that line item in your ad spend budget. 

What Are Digital Display Ads Again?

Digital display ads are highly visual and utilize photography, video and graphics, unlike text-based ads. These types of ads are not integrated directly into the body of editorial content, which makes them more prominent and visible.

You see digital display ads in the form of an above-the-scroll or margin banner ad. Sometimes they pop up over the content you're reading. They're generally labeled "Sponsored" or "Ad" so viewers know that they're seeing a paid placement and not something that's part of the website's organic content.

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Topics: Premium Display and Banner Ads, Digital Marketing Strategy

How Your SMB Can Develop Effective Branding

Posted by Carlye Creel on March 20, 2018 at 10:16 AM

It's not uncommon for small and medium-sized businesses (SMBs) to feel stuck in an endless race for customer attention.

With social media advertising making it easier than ever for businesses to target customers, competition is no longer limited by neighborhoods or ZIP codes. But that doesn't mean your SMB can't compete. Help customers connect with your business and gradually establish a loyal base through effective branding.

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Topics: Digital Marketing Strategy

Creating Ads That Stand Out: 5 Ways to Cut Through the Noise

Posted by Jennifer Dragon on March 8, 2018 at 2:26 PM

This is one of the best times to be a marketer, but it's also one of the hardest. On one hand, you have more technologies, tools and channels than ever before to help you target and reach your audience. On the other hand, so does everyone else. 

That is to say, while you have the ability to directly message the customers most likely to purchase your products and services, those people are also being bombarded by literally thousands of messages from other advertisers every day. Creating ads that stand out is challenging — but it's not impossible. 

Here are five things you can do to rise above the noise and reach your target audience:

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Topics: Digital Marketing Strategy

Dayparting: Reaching the Right Audience at the Right Time

Posted by Maddie Thomas on March 6, 2018 at 10:54 AM

Dayparting allows marketers and advertisers to get the most out of their budget by scheduling ads to go live at opportune moments, whether it's the most effective day of the week or the least costly time of day.

If it sounds like an essential part of a successful advertising strategy, that's because it is. However, many businesses don't implement this tool for various reasons — either because they want to cast a wide net, they have trouble identifying their most profitable time slots or they're not even sure where to start.

In this post, we'll walk through everything you need to know about optimizing your ad schedule, including how to handle multiple platforms as well as how to test and analyze ad sets on a programmatic platform.

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Topics: Digital Marketing Strategy

Business Spotlight: Body Details True Laser Specialists

Posted by Jenny Sutton on February 14, 2018 at 10:42 AM



Local Solutions is proud to have worked with Body Details for the past three years. In this Business Spotlight, learn how Local Solutions helped grow this 4 location laser clinic to 7, delivering over 100% revenue growth in less than 3 years.

Body Details has dared to be different, bold, and strategic as a small business in a major market. They recognized the importance of being present through all stages of the consumers’ buying journey, while understanding that efficiency is critical to success. As behaviors continue to shift online, Local Solutions and Body Details have worked closely together to ensure the campaign approach adjusts to engage with and market to the right clientele.

“We partnered with Cox Media Group, a media company that has deep roots at the local level and national expertise. Together, we have embarked on an omni-channel marketing campaign focused on lead generation.” Says Claudio Sorrentino, owner of Body Details.

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Topics: Digital Marketing Strategy, Integrated Marketing

The Most Effective Advertising with Display Ads

Posted by Joe Weir on February 9, 2018 at 1:54 PM

Online advertisers have no shortage of options for purchasing ad space online — and those options increasingly feature programmatic inventories serving virtually every type of ad you could want.

According to eMarketer, four of every five display advertising dollars were spent on programmatic inventories in 2017, and it's quickly taking over other types of advertising, too. Adobe Digital Insights reported that programmatic's share of TV advertising, for example, is projected to soon rise from 28 percent to 39 percent in both the U.S. and the U.K.

Options are great, but only if you understand where the most effective advertising can be found. Programmatic ad buying is a much-needed product to serve the ad world, but it isn't always better than direct ad buying. Advertisers need to understand how to choose one over the other in any given situation.

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Topics: Premium Display and Banner Ads, Digital Marketing Strategy

Conducting a Brand Audit for Your Business

Posted by Allison Sturtevant on February 2, 2018 at 10:09 AM

Conducting a brand audit is an essential step for all marketers, whether your organization is a burgeoning startup or an established enterprise. Reviewing your online (and offline) performance gives you a bird's-eye view of things that are working well and areas that could use some attention.

Additionally, a review of your brand can help you:

  • See where you stand competitively
  • Determine who your customers are
  • Meet your customers' expectations
  • Refine your strategy moving forward

Your priorities will dictate your approach to the brand audit. If you're focused on a digital presence, you might want to emphasize analytics; meanwhile, brick-and-mortar operations may stand to gain more from robust customer surveys. Either way, every marketer should attempt to examine the following areas during a brand audit.

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Topics: Digital Marketing Strategy, Analytics

Cox Media Group Joins the Trustworthy Accountability Group

Posted by Jesse McCambridge on January 31, 2018 at 10:34 AM

TAG registryCox Media Group (CMG) is now a participant in the TAG Registry by the Trustworthy Accountability Group (TAG). TAG is a digital industry program created to fight fraudulent traffic and improve transparency in the digital ecosystem.  

TAG Registered companies have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process powered by Dun & Bradstreet and approved by TAG. TAG Registration is also the baseline requirement for companies to apply for TAG’s four certification programs around fighting fraudulent traffic, stopping ad-supported piracy, reducing malware, and improving transparency.

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Topics: Digital Marketing Strategy

Programmatic Buying: Understanding the Relationship Between Quality, Supply & CPMs

Posted by Zuri Stanback on January 24, 2018 at 10:46 AM

programmatic buyingBetween DSP, SSP, CPM, DMP, RTB and more, it can be easy to get lost in the alphabet soup that is programmatic buying.

In the simplest of terms, this strategy is the act of using technology and data to choose and buy digital advertising space on the web. The process is often automated and occurs in real time as a collaboration amongst brands, marketing pros and advertising agencies.

According to AdAge, this advertising approach is on the rise. In 2011, spend on programmatic digital display advertising reached $1.1 billion. Projections for 2019 predict a whopping $45.9 billion in ad spend.

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Topics: Digital Marketing Strategy, Reach Extension and Targeting

Marketing to Nontraditional Students: What You Need to Know

Posted by Codee Fuquay on January 19, 2018 at 3:05 PM

When you hear the term "college student," what comes to mind? If you're imagining someone in their late teens or early 20s who lives on campus, depends financially on their parents and attends classes full time, you're only partially correct. Over the past decade, the number of nontraditional students has grown exponentially and continues to change the face of universities across the country.

But what exactly classifies a student as nontraditional? The National Center for Education Statistics (NCES) categorizes a nontraditional student as someone who has at least one of the following characteristics:

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Topics: Digital Marketing Strategy, Higher Education

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