Be In The Know Blog

Broaden Your Digital Strategy with Local Solutions

Posted by Ashley Rios on July 10, 2019 at 9:00 AM

Take a moment to think about all of the digital spaces where customers exist. There's Facebook, Twitter, Instagram, TripAdvisor, Google, Eventbrite, Zomato — the list goes on and on. As a business, creating unique profiles with updated pictures, hours, and locations across all of these platforms can be headache-inducing (if not impossible).

So, how do you stay relevant in a market saturated in digital platforms? Great question! Let's talk about how your brand can stay relevant in the digital tsunami.

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Topics: Digital Marketing Strategy, local business

Time Spent with Media in 2019

Posted by Jesse McCambridge on June 20, 2019 at 2:35 PM

How does your current media investment match with where consumers spend their time? Consumers make decisions every day about what products and services to buy. Check out our Infographic from the latest eMarketer report on “Time Spent with Media in 2019.” You can view the full report here.

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Topics: Digital Marketing Strategy, customer journey, traditional media

Amazon's Alexa Learns HIPAA: What it Means for Your Business

Posted by Ashley Rios on April 29, 2019 at 4:45 PM

Amazon has launched new HIPAA-compliant skills aimed at improving voice services in healthcare fields. All of these skills will now transmit health-related information via voice within the confines established by HIPAA.

While HIPAA-compliant voice features have been on the horizon for some time now, this marks a significant step towards progress in the $3.5 trillion healthcare industry. While healthcare has lagged behind other consumer-facing industries when it comes to technology, this new software coming out of Amazon appears to be the light at the end of the tunnel.

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Topics: Digital Marketing Strategy, Amazon, Voice Search

Digital Marketing Planning: How Early Is Too Early?

Posted by Jenny Sutton on April 18, 2019 at 5:51 PM

Your seasonal campaign is months away but when should you start thinking about your digital marketing planning? The answer: it is never too early to begin thinking ahead. 

For many businesses, certain seasons are critical to overall success, and getting the timing right for executing your campaign can have a big pay off. Don’t wait! Start thinking about your seasonal campaigns well in advance and keep tabs on your ideas via digital organizational tools or notebooks.   
Not sure how to get started? Here are four steps to maximize your time and make a plan to prepare for a successful busy season.  

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Topics: Digital Marketing Strategy, Seasonal Marketing

The March 2019 Google Algorithm Update

Posted by Ashley Rios on April 2, 2019 at 9:37 AM

Google recently released a new update to their search engine called the March 2019 Core Update. Google makes hundreds of small changes to their algorithm every year, but most of them go unannouncedCore updates refine Google’s algorithms to make search results better.

Google did not officially announce the update or make a public statement until industry professionals started to notice some changes and approached the company for clarification. This type of privacy is common for Google, especially since the guidelines surrounding how it ranks websites are complex. Industry professionals are still waiting to see how the changes associated with the March 2019 Core Update, which was rolled out on March 12th, may impact websites' overall rankings and traffic. 

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Topics: Digital Marketing Strategy, Analytics, Google Analytics, Google

5 Ways to Use A/B Testing in Your Digital Marketing Strategy

Posted by Jennifer Dragon on March 28, 2019 at 10:11 AM

Customers demand impeccable, simple, and customizable user experiences these days. It doesn't matter if it's on the customer service side, interacting with a website or email, or attending a face-to-face sales appointments. To be a successful business in a competitive industry, and to sustain any success achieved, you have to respond to customer demand and supply to expectations well. One of the best ways to narrow down what your customers want most is by using A/B testing to best determine how to market to potential clients in your industry.

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Topics: Digital Marketing Strategy, A/B Testing

Business Spotlight: S&W Kitchens

Posted by Wes Halliwell on March 26, 2019 at 10:40 AM

Local Solutions partnered with S&W Kitchens in 2015, taking the reins for their digital marketing strategy so as to allow the owner to focus on expanding the business.  In this Business Spotlight, read on to see how Local Solutions improved the leads of this designer kitchen and bath remodeling company by almost 600% with a lower budget than their in-house efforts.

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Topics: Digital Marketing Strategy, Integrated Marketing

How Voice Search Will Impact Your Digital Marketing Trajectory in 2019

Posted by Joe Weir on March 5, 2019 at 10:07 AM

Digital marketing is now one of the most essential tools in marketer's lives. The marvel of its size is increasing every day as more marketers realize the importance of digital within their marketing plans. eMarketer’s recent report on US ad spending revealed the numbers that back what most marketers already know: digital marketing are on the rise. In fact, 54% of all advertising in the US is allocated to digital marketing services.

There are many digital marketing tools used today, and voice search is one of the hottest trends. According to eMarketer, 91.0 million people, or 27.6% of the US population, will use a voice assistant via any device at least once per month in 2018.

Below are the top ways through which voice search can impact your digital marketing this year.

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Topics: Digital Marketing Strategy, digital advertising, Voice Search

Five Questions You Should Ask an SEM Partner

Posted by Ashley Rios on February 28, 2019 at 9:45 AM

Can your potential customers easily find you online? According to Forbes, 74 percent of internet users are performing local searches and 61 percent of those searches result in a purchase. Regardless of what business sector you are in, search engine marketing (SEM) plays a key role in getting new customers. In fact, 85 percent of retailers say that SEM is the "most effective customer acquisition tactic." While search engine optimization (SEO) is all about organically growing your web traffic, SEM involves paying to list your business in relevant search results. If your SEM strategy isn't effective, you're losing customers and money. You can reverse that trend by finding the right SEM partner to help you reap the benefits of SEM. Here are five questions to help you choose one that's right for your business. 

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Topics: Digital Marketing Strategy

How to Tell Marketing Technology Trends From Fads

Posted by Ashley Williams on February 14, 2019 at 9:07 AM

Innovation is a constant where the internet is concerned, and trends come and go on a near-daily basis.

Take Vine, for example. Twitter's social video platform enjoyed a few years of big success before being shut down in January 2017. Although it helped evolve the state of video content online, with its future uncertain and competition fierce, Vine simply couldn't keep its footing. 

It can be hard to separate marketing technology trends from fads, but there are certain criteria that can help you figure out which new technology is worth your time.

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Topics: Digital Marketing Strategy

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