Search engines are one of the most important ways your audience will find your business. That means search engine optimization (SEO) can't be ignored: small business owners need to understand the rules and best practices for creating valuable online content.
If you take time to figure out what to know about SEO before you invest time and energy into creating online content, you'll save yourself time, money and headaches down the road. Here are six best practices to get started shaping your company's SEO.
Don't Go Overboard With External Links
There's no hard-and-fast rule for the number of external links to include in your content, but if you're adding links just to try and improve your rank, there's a chance you might sabotage your own efforts. Google's best advice regarding external links is to include them when a citation or other service to the reader is needed. These links should be anchored to relevant keyword text.