Topics: Content Marketing
Your content marketing strategy is most likely time-consuming. Blogs can take hours to write, and the rewards of performance seem to come at a snail's pace. Nevertheless, the Content Marketing Institute (CMI) reports that 83 percent of B2B marketers have a content strategy in place; it's clearly important regardless of the brand.
While content marketing does take time, it's normal to worry that your efforts aren't paying off. In the meantime, check to see if your business is making any of these four common mistakes.
Topics: Content Marketing
For many people, the world of health care can be complex, confusing and maybe even a little frightening. But in today's online age, new opportunities exist for health care providers not only to reach out to potential new patients, but also to help them feel more comfortable. You can do this by engaging directly with them via content marketing and native advertising. These tools can be game changers — helping to form the backbone of a marketing strategy that will grow your practice in a lasting way.
Small businesses often lament the fact that they're at a disadvantage against bigger brands, which not only have larger marketing budgets, but can afford to offer much lower prices. But local businesses still have their own attractions, including a focus on quality and a commitment to their communities.
Small Business Saturday has emerged as a smart means of raising awareness about the value of shopping local, as noted by Marketing Land. The event, which comes on the heels of Black Friday, encourages consumers to spend their money wisely with businesses that reinvest that money in their local communities. This national retail day depends on the entire small business industry to promote it for their mutual benefit. Local businesses need the support of their communities, and an annual day dedicated to this relationship can give businesses a big boost. Here are some effective digital strategies for raising awareness of the event and driving traffic to your stores on Small Business Saturday.
Content is a cornerstone of any great marketing strategy. Great content boosts visibility, builds brand awareness and turns interested consumers into repeat customers. But while the content itself has tangible benefits that are immediately evident, there are other aspects of your marketing strategy that you may not be taking full advantage of.
Here are three ways to get better results from your content marketing strategy. These hacks will help you see bigger returns from your content and make your posts work harder for you.
Topics: Content Marketing
Search Engine Watch has noted that, as far as Google has revealed, social media metrics don't factor into the company's search algorithm. That means Facebook likes, Twitter retweets and other indicators of social interest do little to increase a website's SEO rank, at least not in any direct way. But social media does play a significant role in a brand's content marketing strategy — not only in terms of how content is created, but also in how that content reaches its audience.
Although it's not directly factored in, social media activity does affect a brand's search engine ranking and thus, its visibility through search queries. This means that brands can elevate their search rank through smarter use of social media as a tool for dispensing and promoting their content. Here are three basic guidelines to help you use social media for content promotion.
Digital marketing mistakes can be deadly to your bottom line. You've done the hard work of getting visitors to your site, but the job of conversion has only just begun. Here are five of the biggest digital marketing mistakes — and how to fix them.
In order for a business to be successful in today's digital world, it has to have a strong online presence. In fact, according to Entrepreneur, 2.5 billion people log onto the Internet every day. This constant activity provides online marketers with a multitude of opportunities to attract new potential customers. Here are some tips for getting found online.
Whether you own a dog walking service, a coffee bar or a gym, a solid content marketing strategy plays an important role in your company's online presence. By providing valuable, targeted content, you can naturally boost your search engine rankings. Furthermore, you can establish yourself as a trusted resource and a leader in your field, which will help you attract new potential customers.
Thanks to the early days of the Internet, when keyword-stuffing and link-spamming were prevalent, search engine optimization — or SEO — got a bad name.
But what is SEO today? Flash forward to 2015, and some people still carry a stigma when considering what SEO means for online businesses. But over the years, a maturing Internet landscape has pushed out those questionable tactics. Content that leans on cheap SEO tricks of old won't get any kinds of results that reward their creators. In their place, legitimate SEO practices have evolved that increase brand and content visibility while serving as indicators of value for consumers.
Today's SEO only has one thing in common with its unsavory predecessor: It works. Meanwhile, SEO in 2015 won't draw the chagrin of any competitors or your consumer base. In fact, the opposite will happen. Those groups will see your search engine optimization as a sign of your commitment and authority. With this in mind, here's a rundown of what SEO means in 2015.
When it comes to keyword best practices, the main rule is that the rules are always changing. However, the idea that user experience is king still resonates, and that's where the main conundrum lies: What makes a good user experience is a concept that search engines continue to refine and redefine, which explains why, even with paid search marketing, a top position is not guaranteed. There is no magic bullet to get a higher search ranking, but you can do your best to stay on top of the game with these keyword best practices.
Companies have always tried to influence consumers who are already prospects, and with the widespread availability of information available to consumers on the Internet, the ability to make those connections is much stronger. Google points out that your keywords should reflect the different queries that could help someone find your site when they're searching. Think of your keywords as your customers' verbalization of the problems they're trying to solve, and create content around relevant answers. For example, if you sell women's evening shoes, posts about trends in evening wear will draw a wider range of prospects and give you more options for keywords.