Be In The Know Blog

Content Management: Are You Doing It Right?

Posted by Quiana Wright on November 27, 2015 at 10:56 AM

By employing a content marketing strategy, you can build your brand, improve your search engine ranking and reach current and potential customers in a meaningful way. But, you'll need to do more than just type up a few blog posts every now and then if you want to achieve real, measurable results. In order for your marketing campaign to be as successful as possible, you need to have a solid content management system in place. Here are some tips on how to manage your content in an effective and efficient manner.

Establish an Editorial Process

According to Web Marketing Today, one of the most common content marketing mistakes that companies make is not having an editorial calendar. By creating and maintaining this type of content calendar, you can visualize your editorial process and organize your content in terms of what you want to publish, when you want to publish it and how you want to promote it. You can then use this calendar to see where you can make improvements to the process. For instance, if you currently publish pieces on Tuesdays and Thursdays, but are finding that you don't have enough editing time in between, you can make the necessary adjustments to your publishing schedule. By setting up this type of calendar, you can ensure that your content production process is as streamlined and organized as possible.
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Topics: Content Marketing

4 Content Marketing Strategy Mistakes You Could Be Making

Posted by Quiana Wright on November 18, 2015 at 9:49 AM

Your content marketing strategy is most likely time-consuming. Blogs can take hours to write, and the rewards of performance seem to come at a snail's pace. Nevertheless, the Content Marketing Institute (CMI) reports that 83 percent of B2B marketers have a content strategy in place; it's clearly important regardless of the brand.

While content marketing does take time, it's normal to worry that your efforts aren't paying off. In the meantime, check to see if your business is making any of these four common mistakes.

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Topics: Content Marketing

Native Advertising and Content Marketing for Health Care Companies

Posted by Quiana Wright on November 2, 2015 at 9:57 AM

For many people, the world of health care can be complex, confusing and maybe even a little frightening. But in today's online age, new opportunities exist for health care providers not only to reach out to potential new patients, but also to help them feel more comfortable. You can do this by engaging directly with them via content marketing and native advertising. These tools can be game changers — helping to form the backbone of a marketing strategy that will grow your practice in a lasting way.

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Topics: Native Advertising, Content Marketing, Healthcare

How to Make Small Business Saturday a Success

Posted by Joseph Naylor on October 29, 2015 at 11:25 AM

Small businesses often lament the fact that they're at a disadvantage against bigger brands, which not only have larger marketing budgets, but can afford to offer much lower prices. But local businesses still have their own attractions, including a focus on quality and a commitment to their communities.

Small Business Saturday has emerged as a smart means of raising awareness about the value of shopping local, as noted by Marketing Land. The event, which comes on the heels of Black Friday, encourages consumers to spend their money wisely with businesses that reinvest that money in their local communities. This national retail day depends on the entire small business industry to promote it for their mutual benefit. Local businesses need the support of their communities, and an annual day dedicated to this relationship can give businesses a big boost. Here are some effective digital strategies for raising awareness of the event and driving traffic to your stores on Small Business Saturday.

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Topics: Digital Marketing Strategy, Mobile Optimization and Advertising, Social Media Marketing, Content Marketing

3 Hacks to Make Your Content Marketing Strategy Work Harder for You

Posted by Quiana Wright on October 19, 2015 at 2:12 PM

Content is a cornerstone of any great marketing strategy. Great content boosts visibility, builds brand awareness and turns interested consumers into repeat customers. But while the content itself has tangible benefits that are immediately evident, there are other aspects of your marketing strategy that you may not be taking full advantage of.

Here are three ways to get better results from your content marketing strategy. These hacks will help you see bigger returns from your content and make your posts work harder for you.

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Topics: Content Marketing

Improve Your Content Marketing Strategy by Leveraging Social Media

Posted by Quiana Wright on September 30, 2015 at 11:45 AM

Search Engine Watch has noted that, as far as Google has revealed, social media metrics don't factor into the company's search algorithm. That means Facebook likes, Twitter retweets and other indicators of social interest do little to increase a website's SEO rank, at least not in any direct way. But social media does play a significant role in a brand's content marketing strategy — not only in terms of how content is created, but also in how that content reaches its audience.

Although it's not directly factored in, social media activity does affect a brand's search engine ranking and thus, its visibility through search queries. This means that brands can elevate their search rank through smarter use of social media as a tool for dispensing and promoting their content. Here are three basic guidelines to help you use social media for content promotion.

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Topics: Social Media Marketing, Content Marketing

5 Signs You're Doing Digital Marketing Wrong

Posted by Alyson Phillips on September 28, 2015 at 11:05 AM

Digital marketing mistakes can be deadly to your bottom line. You've done the hard work of getting visitors to your site, but the job of conversion has only just begun. Here are five of the biggest digital marketing mistakes — and how to fix them.

1. Your Site Is Slow

Consumers love to look, but hate to wait. With the average page size coming in at a whopping 2 MB, according to SitePoint, load times are slower than ever. Search Engine Journal notes that making your page load just one second faster can increase sales by 7 percent. Shoot for a 1 MB page size.

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Topics: Retargeting and Remarketing, Digital Marketing Strategy, Website Design & Development, Content Marketing

Is Your Business Getting Found Online?

Posted by Selena Lawson on August 24, 2015 at 11:00 AM

In order for a business to be successful in today's digital world, it has to have a strong online presence. In fact, according to Entrepreneur, 2.5 billion people log onto the Internet every day. This constant activity provides online marketers with a multitude of opportunities to attract new potential customers. Here are some tips for getting found online.

Content Strategy

Whether you own a dog walking service, a coffee bar or a gym, a solid content marketing strategy plays an important role in your company's online presence. By providing valuable, targeted content, you can naturally boost your search engine rankings. Furthermore, you can establish yourself as a trusted resource and a leader in your field, which will help you attract new potential customers.

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Topics: Social Media Marketing, Content Marketing, Local Listings Management

Exactly What Is SEO in 2015?

Posted by Selena Lawson on July 3, 2015 at 10:56 AM

Thanks to the early days of the Internet, when keyword-stuffing and link-spamming were prevalent, search engine optimization — or SEO — got a bad name.

But what is SEO today? Flash forward to 2015, and some people still carry a stigma when considering what SEO means for online businesses. But over the years, a maturing Internet landscape has pushed out those questionable tactics. Content that leans on cheap SEO tricks of old won't get any kinds of results that reward their creators. In their place, legitimate SEO practices have evolved that increase brand and content visibility while serving as indicators of value for consumers.

Today's SEO only has one thing in common with its unsavory predecessor: It works. Meanwhile, SEO in 2015 won't draw the chagrin of any competitors or your consumer base. In fact, the opposite will happen. Those groups will see your search engine optimization as a sign of your commitment and authority. With this in mind, here's a rundown of what SEO means in 2015.

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Topics: Search Engine Optimization (SEO), Content Marketing

5 Keyword Best Practices

Posted by Selena Lawson on June 29, 2015 at 10:02 AM

When it comes to keyword best practices, the main rule is that the rules are always changing. However, the idea that user experience is king still resonates, and that's where the main conundrum lies: What makes a good user experience is a concept that search engines continue to refine and redefine, which explains why, even with paid search marketing, a top position is not guaranteed. There is no magic bullet to get a higher search ranking, but you can do your best to stay on top of the game with these keyword best practices.

1. Go With the Flow

Companies have always tried to influence consumers who are already prospects, and with the widespread availability of information available to consumers on the Internet, the ability to make those connections is much stronger. Google points out that your keywords should reflect the different queries that could help someone find your site when they're searching. Think of your keywords as your customers' verbalization of the problems they're trying to solve, and create content around relevant answers. For example, if you sell women's evening shoes, posts about trends in evening wear will draw a wider range of prospects and give you more options for keywords.

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Topics: Paid Search Engine Marketing, Search Engine Optimization (SEO), Content Marketing

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