Be In The Know Blog

Promoted Content Strategy 101: Building a Solid Foundation

Posted by Pete Stafford on February 4, 2019 at 9:32 AM

A promoted content strategy is typically the part of your marketing plan that involves advertising on social media to connect a specific audience with a piece of content. A coffee shop might invest in promotion for a blog post detailing seasonal offerings on Facebook, while an event planning service might choose to promote Instagram videos showcasing a recent social occasion

There are plenty of options for this type of promotion — and if you're not sure what's best for you, you're not alone. Here are some basic tips to help you get started.

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Topics: Content Marketing, social media, boosted posts

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