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Automotive Digital Marketing Assessment: Restoring the Glory

Posted by Joseph Naylor on July 30, 2014 at 3:38 PM

Once, automotive digital marketing was the gold standard by which all other industries built their marketing strategies. Due to the economic downturn, the automotive industry has been in a rut in recent years, but that is changing. A survey by PricewaterhouseCoopers reveals that 44 percent of automotive CEOs are optimistic about the global economy, yet only 39 percent say their organizations are prepared for this upsurge. The Local Solutions team here at Cox Media Group believes that the industry is entering a third wave of growth — and automotive digital marketing will be at the heart of this resurgence. To maximize opportunities to increase revenue, here are some best practices to consider.

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Topics: Digital Marketing Strategy, Automotive

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