Car lots have grown quieter in the past decade. As any dealership owner can testify, salespeople used to spend their Saturdays selling vehicle after vehicle. And yet, car sales are up: Americans purchased more than 17.5 million cars and trucks in 2016, according to a report from Autodata and reported on by the Los Angeles Times. This was a new record for an industry that's experienced seven years of steady growth.
How are successful dealers tapping into this thriving market? The answer is online video advertising. But why do consumers love videos? And which types of videos are most likely to drive shoppers to buy?