As customers prepare to spend holiday bonuses, now's the time to launch your most successful automotive marketing tactics. Why? December is the best time of year to buy a car — and meet year-end sales goals.
Automotive Consumer Buying Trends
Deloitte's 2018 Global Automotive Consumer Study explored vehicle purchasing behaviors. A top finding was interest in technology, both related to features and the auto buying process. At the forefront are customers asking dealers about alternative powertrains, including electric, hybrid and autonomous, self-driving vehicles.
When shopping for a new ride, the report said customers want to go online to view inventory, compare prices and read reviews, not visit a showroom. And, surprisingly, low prices aren't a driving factor. The customer experience on the dealer website has a significant impact on decision-making, second only to the opinions of friends and family. So, let's make those moments of online engagement incredible.