Innovations in technology have transformed not just automotive marketing, but the entire industry. It's critical to know and understand how digital marketing solutions can and should be implemented for the auto industry, as well as how traditional media remains useful.
1. Get Personal
Your customer will most likely begin his or her car-buying research online. This is an ideal opportunity to take advantage of search retargeting, which places a piece of code into the browsers of customers who search for specific terms. Savvy media placement can deliver the matching make and model in ads that will appear in those customers' web searches or Facebook newsfeeds. The trick is to manage the data effectively.