Be In The Know Blog

Ask the Experts: Targeting the Right Audience

Posted by Alyson Phillips on May 17, 2016 at 11:23 AM

We're back with another episode of "Ask the Experts." Today we sat down to discuss using digital marketing to target the right audience at the right time and place, with scale and efficiency. We also make sense of terms like 'programmatic', 'real time bidding', and more, describing what they are and what they mean for businesses like yours.  

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Topics: Reach Extension and Targeting, Ask the Experts

Ask the Experts: The Value of Local Media Advertising

Posted by Alyson Phillips on April 18, 2016 at 1:35 PM

Recent research shows that consumers are significantly more likely trust and engage with advertising that appears on local media sites than national media sites, making local media advertising one of the most relevant and effective advertising tools available today. 

So we sat down with one of our digital experts in our latest episode of "Ask the Experts" to better understand why consumers trust local media advertising and how advertisers can capitalize on it.

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Topics: Ask the Experts

Ask the Experts: Setting & Measuring Objectives

Posted by Alyson Phillips on March 29, 2016 at 11:18 AM

We're back with our second episode of "Ask the Experts," our new video blog series where we sit down with CMG Local Solutions' digital marketing experts to ask them some of the questions we hear from advertisers around the country every day.  

In this episode, we talk about setting and measuring objectives for digital marketing campaigns. It's short, but packs a big punch (of information, of course). Take a look. 

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Topics: Digital Marketing Strategy, Ask the Experts

Ask the Experts: Mobile Marketing

Posted by Alyson Phillips on November 4, 2015 at 10:41 AM

Have you ever thought to yourself, "I really wish I could ask an expert about just how important having a responsively designed website is... or how to analyze my website performance... or how to bring more customers in my door with mobile marketing..." 

If so, you're not alone. And we're here to help. 

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Topics: Mobile Optimization and Advertising, Ask the Experts

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