If you're not up to speed on Google Analytics best practices, even this free tool could still be a waste of your valuable resources. The following mistakes are common among many SMBs, yet are some of the easiest to course correct:
1. You Haven't Set Up A Dashboard
Think of your GA dashboard like the one in your car: It has mission critical information as to how the engine is running. Fortunately, it's also customizable. To get a handle on your web traffic, set up a dashboard that focuses on the data most important to your business. Different businesses will be focused on varying data points, but many opt to include page views, bounce rates and top referring sites at a minimum. Here are some tips from Google on setting up your dashboard.