A fully functional and highly optimized website plays a major role in a business's success. By investing in a website, your company can reach a larger potential audience and create a focal point for all of your online activity.
Website performance metrics allow you to evaluate the success of your online marketing efforts. With some simple analytics, you can figure out how much traffic you're getting, which channels are proving to be the most valuable, how much revenue your website is generating and even how efficient your efforts are proving to be. But there are a lot of different metrics that have varying degrees of usefulness. Over the years, certain metrics have proven to be very helpful in assessing the ROI of a website, while others have turned out to be misleading.
Here are some of the main website performance metrics that your business should be aware of.