If you've begun to measure website performance, the amount of data that's available can be overwhelming. (If you haven't started measuring your web performance yet, here's a guide to web analytics tools from Search Engine Land.) But you don't have to get bogged down in analysis paralysis. If you're like most SMBs, there are four key metrics to focus on that will tell you how your website is doing.
1. Traffic Referrals
Traffic referrals tell you how users reached your site, whether it was from paid advertising, search engines, blogs or social media sites. This tells you where your marketing or publicity efforts are paying off and may also point you to potential site partners. If you're getting a lot of traffic from a particular website, you might want to turn that connection into a more formal business relationship.