Discrepancies make it quite difficult for you to successfully pull off your client's digital campaigns. That's why it's very frustrating when your Facebook, Google Analytics, and Google Ads data all display entirely different metrics.
After all, how do you confidently present your data findings to your clients when they're inconsistent, hard to interpret and cause you to come up with invalid assumptions?
Furthermore, how do you do this without damaging your reputation and costing you your career?
Unfortunately, you don't. However, there is good news!