Be In The Know Blog

5 Features of Annoying Display Ads (and How to Make Them Better)

Posted by Maddie Thomas on July 17, 2018 at 11:38 AM

Each week we hear a friend joke about banner blindness and pop-up takedowns. They simply click those ads away without regard to the information. Our marketing hearts sink, leading us to wonder how we could have made the content more pleasing — even engaging — rather than yet another annoyance. Thankfully, there are lots of options.

In 2017, the Nielsen Norman Group shared the results of a survey regarding digital advertising techniques completed by adults not involved in IT or marketing-related industries. Variants of 23 display ads were shown on desktop and mobile, then rated. Let's dig into the top five least-liked display ad types, and ways to make them more palatable.

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Topics: Premium Display and Banner Ads

Optimizing for Voice Search: How and Why SMBs Need to Take Action

Posted by Ashley Rios on July 13, 2018 at 1:15 PM

If you're not sure whether your marketing campaigns need optimizing for voice search, just ask Siri, Alexa or Cortana. They assist us with our hands-free browsing and shopping on a daily basis, thanks to voice recognition and interpretation. If you want your product or service to be found, optimize for voice search.

Why Is Voice Search Important?

It's easier for us to ask our smart devices a question than try to type into a tiny search box. Since it's predicted that 50% of all searches will come from voice and images by 2020, it's worth knowing how to make business information found when a user speaks.

At 2017's Search Marketing Expo (SMX) West Conference, digital marketing expert Benu Aggarwal revealed that 82 percent of mobile users search for local businesses, and 18 percent of local searches lead to a sale within 24 hours. This means SMBs should take voice search seriously to compete in the expanding online marketplace.

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Topics: Search Engine Optimization (SEO)

Video Advertising Trends: Understanding Video Consumption Habits

Posted by Joe Weir on July 10, 2018 at 2:02 PM

Online video has exploded in the past few years. In fact, the Wall Street Journal reported that viewers are now watching more than 1 billion hours of video per day on YouTube alone. As video continues to grow in popularity, businesses are finding success by using the medium to connect with audiences, grow brand recognition and drive conversions.

In the first part of this series, we shared a few facts about video trends and why brands can't afford to ignore video advertising when connecting with their audiences. Now, we'll delve deeper into video consumption habits and what they mean for you.

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Topics: Video Advertising

GDPR: What Do Local Businesses Need to Do?

Posted by Jenny Sutton on July 3, 2018 at 10:03 AM

Chances are, you've probably heard about the General Data Protection Regulation, a policy that took effect May 25, 2018, and requires organizations across the world to change the way they obtain and store customer data from citizens of the European Union. 

But, even if you're a U.S.-based local business that doesn't store information from anyone in the EU, it's a good idea to familiarize yourself with the policy because other regions may soon adopt similar requirements — which could have significant ramifications for your local digital marketing.

Here's what local businesses need to know: 

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Topics: Digital Marketing Strategy

Email Marketing: How to Increase Click-Throughs and Conversions

Posted by Ashley Rios on June 26, 2018 at 2:47 PM

Email marketing is one of those tactics that can produce impressive results when done right, and can hurt your brand's reputation when done wrong. Send a helpful, targeted message and you just might have a customer for life; send a misdirected blast and you could see your unsubscribe rate skyrocket. 

It's not hard to see why this is the case. Just look at your own inbox and, if you dare, your spam folder. There are a lot of people trying to reach you through email, some with dubious intentions and others with a self-serving purpose. Don't be one of those senders.

The problem with most email marketing is that messages are sent purely to build awareness or make an announcement, which is unappealing to recipients who receive several such messages every hour.

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Topics: Digital Marketing Strategy

4 Action Items Every Content Audit Should Include

Posted by Carlye Creel on June 21, 2018 at 3:21 PM

There's no doubt content marketing works — especially when you regularly publish high quality, helpful content. Companies that publish 11 or more blog posts per month have nearly three times more traffic than companies that publish zero to four blog posts per month, according to HubSpot.

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Topics: Content Marketing

The Numbers Behind the Digital Duopoly of Facebook and Google

Posted by Pete Stafford & Apryl Pilloli on June 19, 2018 at 11:18 AM

Every industry has superstars. When it comes to online ad revenue, Facebook and Google are on the red carpet. The digital marketing world often refers to the two as a "digital duopoly" due to their massive success over other social platforms, and the title is warranted.

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Topics: Paid Search Engine Marketing, Social Media Marketing

What is SEO in Marketing?

Posted by Ashley Rios on June 14, 2018 at 2:08 PM

Your business website needs content, so you've shared stories about product launches, helpful tips for your readers and engaging staff bios complete with professional photos. Then, silence. The website traffic is stagnant despite updating the blog each week like your colleagues told you to do. What's going on?

Chances are your content simply isn't getting indexed by search engines, which means your customers aren't finding your hard work either. Luckily, you can change that by implementing SEO, or search engine optimization.

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Topics: Search Engine Optimization (SEO)

5 Ways Brand Alignment and Technology Improve the User Experience at QSRs

Posted by Carlye Creel on June 12, 2018 at 2:09 PM

Technology enhances every corner of our lives, and quick-service restaurants (QSRs) are no exception. We're busy. Time is tight. Value, convenience and a personalized experience are still expected even during a brief interaction that yields something as simple as our lunch. Implementing seamless digital brand alignment, from the point of deciding where to eat to opening that carry-out container, creates a cohesive user experience. 

QSR Magazine cautioned that a positive brand experience can easily get lost when upgrading the technology at quick-service restaurants. Customer engagement with your service should be consistent across all points of outreach including in-store, online and via apps. When working with third-party software, user experience (UX) and user interface (UI) must complement one another or brand messaging is lost. Let's learn a few ways to combine customer satisfaction with brand alignment.

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Topics: Food & Beverage

Video Advertising Trends: 4 Facts About Video Consumption That Brands Can't Ignore

Posted by Joe Weir on June 7, 2018 at 1:46 PM

There's no denying that video is one of the most powerful types of content brands can create. Not only does video provide the opportunity to share a large amount of information quickly and efficiently, it can also evoke an emotional response and help forge a stronger connection with the audience. 

Numbers don't lie. Online video consumption is at an all-time high, and given the prevalence of streaming services and mobile devices that play video, it isn't likely to slow down anytime soon.

Over the next several weeks, we're going to share more about how to engage your audience using video. If you're not convinced it's worth the investment, check out these four data-backed facts about video consumption.

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Topics: Video Advertising

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