Be In The Know Blog

Time Spent with Media in 2019

Posted by Jesse McCambridge on June 20, 2019 at 2:35 PM

How does your current media investment match with where consumers spend their time? Consumers make decisions every day about what products and services to buy. Check out our Infographic from the latest eMarketer report on “Time Spent with Media in 2019.” You can view the full report here.

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Topics: Digital Marketing Strategy, customer journey, traditional media

Audience Tailored Creative and the Rise of Audience Signals

Posted by Jennifer Dragon on June 19, 2019 at 10:05 AM

Marketing plays an important role in helping businesses attract and maintain customers. However, for any marketing campaign to be effective, it is important to employ the right strategies.

Today, businesses are increasingly developing customized messages in an attempt to resonate with target audiences. Unlike in the past--when basic demographic information was the basis for creating audience-tailored content--audience signals have given creative teams a new world in which to brainstorm. One of the most efficient ways to use audience signals is to come up with a core idea before bringing in personalization tweaks to ensure unique and relevant content for each audience.

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Topics: Marketing Strategy, target audience

Top Marketing Trends in the Legal Industry

Posted by Jenny Sutton on June 12, 2019 at 1:17 PM

Following an over-saturation of the legal field about a decade ago, many firms have struggled to remain competitive in their local markets. With the general public having so many options for legal representation, staying in business as a firm has become a matter of savvy marketing. But what trends should firms be aware of as they build their marketing strategy? How can firms ensure they're ahead of the curve when it comes to earning clients' trust?

We’ve rounded up some of the top marketing trends in the legal industry today. Anticipate these trends' evolution and growth alongside technological innovation and improved marketing education within the legal sphere. You may be surprised by how many opportunities there are for firms to market their services and land clients.

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Topics: Marketing Strategy

4 Best Practices to Turn Your Instagram Ads into Conversions

Posted by Ginger Gatewood on June 5, 2019 at 11:01 AM

With billions of people using social media, businesses are leveraging these platforms to target users and convert them into paying customers. Instagram is not only for teenagers posting selfies but also for businesses trying to reach prospects. The platform offers numerous features for businesses to reach different marketing goals:  brand awareness, improving website traffic, generating leads, and boosting sales.

Also, businesses want to take advantage of Instagram's highly engaged users. 50% of Instagram users follow one or more businesses. However, many businesses struggle with using paid Instagram ads and have problems using them effectively. This article will offer up four best practices to turn your paid Instagram ads into conversions.  

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Topics: target audience, Instagram ads

The Combined Power of Google Analytics and Google Ads

Posted by Brooke Huntley on May 29, 2019 at 10:30 AM

The Customer Journey Offers Critical New Data

Today the greater part of a customer's journey happens online. This proportion can go as high as 67%. For this reason, it is important to understand the intricacies of a  consumer’s journey. Through the aid of tools like Google Campaign Manager, Google Analytics and Google Ads, you will be able to study how customers engage with your brand across different devices. For instance, companies will be able to see if users browse the site on their phone but then move to their laptop to complete a transaction. If you learn that many desktop transactions begin on a phone, you might want to spend more of your budget targeting mobile devices.

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Topics: digital advertising, Google, Google Ads

Google Marketing Live 2019: Key Takeaways

Posted by Jesse McCambridge & Joseph Naylor on May 24, 2019 at 10:30 AM

Last week's Google Marketing Live 2019 event in San Francisco gave us a glimpse into the future of marketing through Google Ads. Our Local Solutions team was there in person and captured the following key takeaways for you.

From improved visuals and better audience targeting, to privacy and machine learning, they covered a lot of ground—and introduced some new tools to make our lives easier.  While there are plenty of other marketing platforms out there, Google's dominance in search makes it well worth paying attention to.  With that in mind, let's look at some of the highlights and biggest potential game-changers of the event. 

 

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Topics: Paid Search Engine Marketing, Google, Google Ads

Business Spotlight: Levin Furniture

Posted by Amy Hanford on May 2, 2019 at 9:17 AM

Levin Furniture is a Pennsylvania institution, having been in operation since 1920. Levin's has 39 locations throughout Pittsburgh and Cleveland specializing in furniture, mattress, and clearance outlets. Local Solutions has worked with Levin Furniture since 2017, and has helped them achieve market success over the last two years. Most recently, we have helped them transition their marketing strategy to keep up with the evolution of consumer behaviors, their business structure, and leadership over the last twelve months.

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Amazon's Alexa Learns HIPAA: What it Means for Your Business

Posted by Ashley Rios on April 29, 2019 at 4:45 PM

Amazon has launched new HIPAA-compliant skills aimed at improving voice services in healthcare fields. All of these skills will now transmit health-related information via voice within the confines established by HIPAA.

While HIPAA-compliant voice features have been on the horizon for some time now, this marks a significant step towards progress in the $3.5 trillion healthcare industry. While healthcare has lagged behind other consumer-facing industries when it comes to technology, this new software coming out of Amazon appears to be the light at the end of the tunnel.

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Topics: Digital Marketing Strategy, Amazon, Voice Search

Digital Marketing Planning: How Early Is Too Early?

Posted by Jenny Sutton on April 18, 2019 at 5:51 PM

Your seasonal campaign is months away but when should you start thinking about your digital marketing planning? The answer: it is never too early to begin thinking ahead. 

For many businesses, certain seasons are critical to overall success, and getting the timing right for executing your campaign can have a big pay off. Don’t wait! Start thinking about your seasonal campaigns well in advance and keep tabs on your ideas via digital organizational tools or notebooks.   
Not sure how to get started? Here are four steps to maximize your time and make a plan to prepare for a successful busy season.  

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Topics: Digital Marketing Strategy, Seasonal Marketing

Hot News in U.S. Digital Video and TV Advertising Trends

Posted by Solomon Cormier on April 4, 2019 at 3:26 PM

According to eMarketer, content delivered via digital video and TV advertising is projected to follow its current upward trend after a strong first quarter in 2019. These numbers include TV and  video advertising delivered across a multitude of platforms. So, what does this mean for marketing departments in all businesses, of all sizes, in various industries throughout the United States? 
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Topics: Video Advertising, Marketing Strategy, video marketing

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