Be In The Know Blog

These A/B Testing Mistakes Could Be Screwing Up Your Campaign Data

Posted by Jennifer Dragon on November 16, 2018 at 11:10 AM

In the endless quest to optimize marketing campaigns and ensure you're squeezing every drop of ROI out of your efforts, A/B testing is a must-have tool. With this approach to testing variables in marketing campaigns, brands can gain valuable insights into what works best for their customers in terms of driving engagement and conversions.

But there's a right way to conduct this testing, and there are a lot of A/B testing mistakes to avoid in the process. If you're new to A/B testing and want to make sure you're getting good data from these efforts, make sure you avoid these three common testing mistakes.

Read More

Topics: Premium Display and Banner Ads

Marketing Strategies for New QSR Owners

Posted by Codee Fuquay on November 14, 2018 at 11:16 AM

Opening a quick-service restaurant (QSR) can be a lucrative business venture. The quick-service industry led the growth of overall restaurant spending in Q1 of 2018, which increased 6.6 percent, according to First Data. But, building a customer base from scratch can feel like an uphill battle. Whether you're just now taking ownership of an existing QSR or your restaurant is entirely new, it's necessary to focus your marketing efforts on establishing a brand image and attracting new customers.

Here are three marketing strategies that you can use to achieve these objectives.

Read More

Topics: Food & Beverage

Were Our Digital Display Ad Predictions Correct?

Posted by Zuri Stanback on November 12, 2018 at 11:37 AM

Let's reflect. As 2018 comes to a close, we're taking note of how digital display ads have evolved over the last year. Did they live up to our spring predictions, and what's in store for 2019?

According to eMarketer's US Ad Spending 2018 Report, digital ad investments will reach $111.14 billion by the end of December, and in 2019, "digital media will account for 55 percent of total media ad spending." With more than half of most ad budgets spent online, it's worth digging into this metric a little deeper.

Read More

Topics: digital advertising

Top Retail Marketing Trends for the 2018 Holiday Season

Posted by Allie Farnen on November 8, 2018 at 10:52 AM

The holiday season is upon us. While many retailers are already prepared, other marketing professionals want to ensure that their holiday plans still align with anticipated trends for the year. After all, in an industry that is constantly changing and evolving, you never know when a new piece of technology or a marketing platform update might throw your plans for a loop.

To put your mind at ease and prepare you for the coming weeks, here are the top three retail marketing trends that will help your brand stand out this holiday season.

Read More

Topics: Seasonal Marketing

3 Ways to Boost Your SEO With Inbound Linking

Posted by Ashley Rios on November 6, 2018 at 11:15 AM

Over time, SEO best practices have evolved; however, the importance of inbound linking has remained relatively consistent. If anything, the primary change has been the search engine approach to scoring each link, which combats link-stuffing and suspicious link-building tricks.

If you're a marketing professional trying to optimize your business for search, you likely understand the practice of link-building. Additionally, you probably recognize the importance of avoiding questionable tactics that do more harm than good. But there are other, less-common strategies that leverage emerging marketing trends and attempt to create linking advantages through partnerships and business relationships. Here are three such practices to strengthen your approach to SEO.

Read More

Small Business Saturday Marketing Ideas to Make Your Local Business Stand Out

Posted by Jenny Sutton on November 2, 2018 at 11:11 AM

If you're a small business, the Super Bowl of sales is just around the corner. Do you have your Small Business Saturday marketing ideas lined up and ready to go? If not, don't worry. There are ways to ensure your business scores a touchdown.

Small Business Saturday is the perfect opportunity for small business owners to double down on their marketing strategies and find new customers by using eye-catching content. Learn how to get the most out of the small business event of the season.

How to Get All Eyes on Your Business

Read More

Topics: Marketing Strategy, local business, small business

7 Digital Advertising Terms You Need To Know

Posted by Maddie Thomas on October 31, 2018 at 11:14 AM

Whether you're a business leader delving into digital advertising for the first time, or a marketer exploring the unfamiliar terrain of the advertising industry, it's easy to get lost in the jargon and three letter acronyms. Sometimes, merely reviewing your ad performance can feel like trying to read a report in a foreign language.

To help you feel less like an outsider, more like a digital ad native and give you marketing resources, here are seven essential digital advertising terms every marketing decision-maker should know:

Read More

Topics: marketing resources, digital advertising

How to Find My Target Audience: Using Data to Increase Ad Relevancy

Posted by Katie Farmer on October 26, 2018 at 11:19 AM

For small- and medium-sized businesses, the value of marketing and advertising is directly tied to the efficiencies created by each channel. So it's not surprising that many budget-strapped organizations eschew TV commercials and other high-spend, inefficient channels that can make a big splash while delivering middling ROI.

Still, even with precise marketing solutions offering unprecedented levels of targeting and efficiency, it's hard to drive strong marketing ROI without a clear understanding of your primary audience.

How to Find My Target Audience

Read More

Topics: Premium Display and Banner Ads, local business

5 Off-Season Marketing Strategy Ideas to Drive Massive Engagement

Posted by Chip Beale on October 24, 2018 at 11:14 AM

Whether you're marketing for a seasonal business or a year-round venture that's hit an inexplicable slump, facing the end of your peak selling season can feel disappointing. After months of high-volume leads and successful seasonal campaigns, losing momentum is disheartening.

While seasonal downtrends may seem like an inevitable part of business, they can actually become one of the most valuable times of the year. Here are five off-season marketing strategy ideas to help you keep existing customers engaged and grow your business.

Read More

Topics: Marketing Strategy, Digital Marketing Strategy, Seasonal Marketing

AI and Content Marketing: How Machine Learning Can Shape Your Strategy

Posted by Ashley Rios on October 22, 2018 at 11:22 AM

Artificial intelligence (AI) can make content more user-friendly and empower marketers to work efficiently. However, discussions about AI and content marketing often center on the potential for machines to eventually replace writers. While the technology is already used to generate sports and financial news updates, creating bots smart enough to write with nuance, creativity, original research and critical thinking is far off.

Still, AI's major role in search has significant implications for content marketers.

Read More

Topics: Content Marketing, digital advertising, Marketing Strategy

Stay Connected

Subscribe to Email Updates

Free Resources

Click here to visit our archive of free eBooks and White Papers