Cox Media Group (CMG) is now a participant in the TAG Registry by the Trustworthy Accountability Group (TAG). TAG is a digital industry program created to fight fraudulent traffic and improve transparency in the digital ecosystem.
TAG Registered companies have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process powered by Dun & Bradstreet and approved by TAG. TAG Registration is also the baseline requirement for companies to apply for TAG’s four certification programs around fighting fraudulent traffic, stopping ad-supported piracy, reducing malware, and improving transparency.
CMG's listeners and viewers have always trusted the company to give them the reliable, relevant news they want. Additionally, the company’s advertising clients have trusted CMG to deliver business results utilizing its strong, award-winning media platforms. With today’s TAG announcement, CMG furthers its reputation as one of the most reputable media organizations operating today.
“Reliable data, transparency and a brand safe environment are very important to Cox Media Group”, says Joe Weir, CMG’s Vice President of CMGdigital. “We are committed to delivering quality inventory for our advertisers, and our participation in the TAG Registry is a sign of that commitment. The digital ad supply chain is very complex and can be challenging to navigate. The TAG Registry is an important tool for companies to confirm they are doing businesses with legitimate counterparties in the digital advertising space.”
CMG advertisers also benefit from a safe user experience and can further trust the data we provide because we have implemented additional measures to help protect against bot traffic. One study by the Association of National Advertisers reported that the digital media industry lost $7.2 billion due to non-human (bot) traffic in 2016.
“We are pleased that Cox Media Group is taking a leadership role among media companies in helping to improve transparency and fight criminal activity in digital advertising by joining the TAG Registry,” said TAG CEO Mike Zaneis. “We look forward to working with CMG as we continue to expand TAG’s efforts to improve brand safety by fighting fraud, piracy, and malware while increasing transparency for digital marketers.”
CMG has a long and rich history of being a trustworthy provider of news, entertainment and advertising results. Becoming TAG Registered is just one step toward reinforcing our leadership in the constantly changing world of digital advertising.